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 I had been expecting the news. I wasn’t sure if it would be this year or next or maybe even a few more years after that. But when Steve Jobs stepped down as CEO, I knew his time was drawing to a close. I expected that when he passed on, the world would mourn. I [...] A recent TechCrunch article about YouTube’s new mobile site highlighted a largely silent but growing battle brewing between native apps and Web apps in the world of mobile. The iPhone has famously re-invigorated the (mini-) application market, but HTML5 (which Apple also endorses) is enabling increasingly rich, Web-only experiences. Many of the differences in features, formats [...] 2010 is going to be the year of Mobile payments. While this topic isn’t specifically marketing related, it has the potential to rewrite many of the rules of commerce (not unlike what the Internet did a dozen years ago), which will most certainly affect marketing as well. We’ve all heard the idea of making payments via cell [...] I admit to waiting breathlessly for the announcement of this game-changing device. I will also admit to checking my favorite news sites every 2-3 minutes throughout Steve Jobs’ announcement as each nugget of inspired product vision was doled out to the audience. I’ll even admit that I plan on buying an iPad as soon as [...] The first time I had heard about augmented reality, I thought it was some kind of new 3D technology. As you can see from the video below, this is nothing like the old 3D world of avatars and blocky [...] Tags: augmented reality, Facebook, Google, iPhone, Twitter
Category: Trends One comment Share and Enjoy Every once in a while you see something that’s really cool—that has the potential to shift your habits and thinking. That “something,” more often than not these days, comes from Google. Google’s latest big idea, Google Wave, does not disappoint. Its Wave is such a new and big idea, it”s difficult to describe. Akin to email meets [...] When chatting socially with someone between the ages of 16 and 25, I often steer the conversation toward their online habits. What sites do they visit? How much time do they spend online? And, my favorite, what do they do with their cell phone? While this doesn’t represent real market research, the answers are interesting, especially [...] I’m blogging live here from the ad:tech conference in Singapore. My colleague, Will Schnabel, our vice president of international markets, and I are both speaking at the conference. Kudos to the ad:tech team for putting on a great show. There are 600-plus registrants from countries across Asia. The choice of Singapore is excellent—it’s an incredibly modern, [...] Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific pages) would bring interactivity to the wireless phone. We’d be redeeming coupons from in-store banners and swiping our cell phone screens at the cash [...] |
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