I admit to waiting breathlessly for the announcement of this game-changing device. I will also admit to checking my favorite news sites every 2-3 minutes throughout Steve Jobs’ announcement as each nugget of inspired product vision was doled out to the audience. I’ll even admit that I plan on buying an iPad as soon as [...]
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The first time I had heard about augmented reality, I thought it was some kind of new 3D technology. As you can see from the video below, this is nothing like the old 3D world of avatars and blocky [...] Tags: augmented reality, Facebook, Google, iPhone, Twitter
Category: The Future of Marketing Leave a comment Share and Enjoy Every once in a while you see something that’s really cool—that has the potential to shift your habits and thinking. That “something,” more often than not these days, comes from Google. Google’s latest big idea, Google Wave, does not disappoint. Its Wave is such a new and big idea, it’’s difficult to describe. Akin to email meets [...] When chatting socially with someone between the ages of 16 and 25, I often steer the conversation toward their online habits. What sites do they visit? How much time do they spend online? And, my favorite, what do they do with their cell phone? While this doesn’t represent real market research, the answers are interesting, especially [...] I’m blogging live here from the ad:tech conference in Singapore. My colleague, Will Schnabel, our vice president of international markets, and I are both speaking at the conference. Kudos to the ad:tech team for putting on a great show. There are 600-plus registrants from countries across Asia. The choice of Singapore is excellent—it’s an incredibly modern, [...] Tags: iPhone, SMS
Category: Conference, Mobile Marketing, The Future of Marketing Leave a comment Share and Enjoy Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific pages) would bring interactivity to the wireless phone. We’d be redeeming coupons from in-store banners and swiping our cell phone screens at the cash [...] Tags: Google, iPhone, mobile, SMS
Category: Mobile Marketing, The Future of Marketing One comment Share and Enjoy |
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