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 Fresh off its effort to drive spam below 3 percent in the inbox, Microsoft’s Hotmail team has turned its attention to a newly minted villain: “graymail.” It defines this new class of email content as “legitimate newsletters, offers or notifications that you just don’t want anymore” and pegs it as 75 percent of what users [...] Tags: email deliverability, graymail, Hotmail, Microsoft
Category: Deliverability, Email Marketing Leave a comment Share and Enjoy  Microsoft has recently announced several changes and enhancements to its Hotmail Web-based email service. While some of the new enhancements appear to be part of Microsoft’s continuing effort to catch up to the tools offered by other Webmail services, some are truly unique and likely will significantly impact on the way marketers do business today. [...] Tags: Deliverability, Email Marketing, Hotmail
Category: Deliverability, Email Marketing 4 comments Share and Enjoy I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox. Specifically, I wanted to get her thoughts [...] Tags: AOL, authentication, Deliverability, Hotmail, Pivotal Veracity, reputation, Yahoo
Category: Deliverability, Marketing Automation, Trends 2 comments Share and Enjoy An interesting new report answers a question most email marketers would love to know: which specific email clients are recipients using to view their messages? The report, issued this month by the creators of a new analysis tool called Fingerprint, examined data from nearly 3 million email subscribers to reveal the 10 most popular email clients [...] Tags: Hotmail, Outlook, study, Yahoo
Category: Metrics and Analytics Leave a comment Share and Enjoy |
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