Google’s new service, Latitude, zeroes in on the geographic location of mobile phones to let friends know where you are. Privacy advocates question whether consumers will be comfortable having their locations [...]
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Tags: Google, Mobile, privacy, SMS
Category: Email Marketing, Mobile, Social, Trends 3 comments Share and Enjoy Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific pages) would bring interactivity to the wireless phone. We’d be redeeming coupons from in-store banners and swiping our cell phone screens at the cash [...] File this under the category, “I never thought I’d read this.” A recent pronouncement from Google states that the volume of spam is actually dropping for the first time. A lot of people may disagree with Google, but I suspect that there are many ways to measure spam volume and that Google’s take may not represent the [...] The big news this weekend is Google’s acquisition of DoubleClick for $3.1 billion–reportedly beating out Microsoft and Yahoo for one of the top online advertising providers. The media is abuzz with discussions on why Google paid so much (DoubleClick revenues are fuzzy, but reports put it somewhere between $150 million and $300 million per year) [...] |
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