Silverpop Blog

How Social Proof Translates into Buying Decisions

By Dave Walters (@_DaveWalters), on January 25th, 2012

I’ve been thinking a lot lately about how and why marketing buyers make decisions. It’s probably an oversimplification to say “because of Facebook or Twitter,” but I think that’s an increasingly critical issue—social proof. I was reminded yet again of how things have changed by a spirited discussion kicked off around a Mark Cuban blog [...]

Location-Based Marketing in 2011: The Year in Review

By Adam Steinberg (@adams472), on December 19th, 2011

2011 was the most exciting year yet for location-based marketing, full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, we thought we’d look back on the year that was and highlight some of the key developments in location-based marketing in 2011:

What’s your [...]

Google+: A Content Marketer's Dream Come True?

By Loren McDonald (@LorenMcDonald), on August 23rd, 2011

When Google leaked its Google+ social network in late June, I was pretty skeptical. After playing with it the first few days I yawned in public. I’ve since admitted the early errors of my thinking and retracted that yawn.

Like almost everyone using “G+,” I liked the “circles” concept of organizing contacts by theme–co-workers, friends (you [...]

Gmail’s New Priority Inbox – Relevance Is About to Become a Lot More Important

By Bill Nussey (@bnussey), on August 31st, 2010

After a decade of relatively little innovation in the inbox (other than moving it from a desktop app to the Web), Google has taken a big step today, rolling out a new feature designed to help users cope with the high volumes of email arriving every day in their inboxes.

Using all its smarts around relevance [...]

The Email Client Wars

By Bill Nussey (@bnussey), on June 1st, 2010

Microsoft and Google are engaging in an escalating battle to create the most powerful email client. The competition is driving new levels of innovation and, regardless of which company triumphs, email users will be winners. This recent Digits blog in the Wall Street Journal specifically talks about Google’s efforts to allow third-party developers to expand on Gmail—elevating it [...]

Google Unsubscribe

By Bill Nussey (@bnussey), on July 23rd, 2009

For years, email inbox providers have given their users a single way to respond to unwanted messages—the unsubscribe button. While this approach is simple for the user, it obscures the critical information about whether a user is simply no longer interested in a mailing or whether it’s an unwanted spam. The current approach means that [...]

The New Marketing Frontier, Augmented Reality

By Bill Nussey (@bnussey), on July 20th, 2009

The first time I had heard about augmented reality, I thought it was some kind of new 3D technology. As you can see from the video below, this is nothing like the old 3D world of avatars and blocky [...]

Google Gets Into the Operating System Business

By Bill Nussey (@bnussey), on July 8th, 2009

I rarely dabble into pure technology on this blog, but this news is so big I feel compelled to shine some light on this announcement.

Google recently announced that it will be shipping an operating system based around its Chrome browser.

This has historic implications. For most of personal computing history, Microsoft has dominated its competitors by [...]

Riding the Google Wave

By Bill Nussey (@bnussey), on June 2nd, 2009

Every once in a while you see something that’s really cool—that has the potential to shift your habits and thinking. That “something,” more often than not these days, comes from Google.

Google’s latest big idea, Google Wave, does not disappoint.

Its Wave is such a new and big idea, it”s difficult to describe. Akin to email meets [...]