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 Your email copy is being been subverted. Don’t believe me? Try this: Open a few of your messages in Gmail and look to the right. I’ll bet you see some competitor advertisements over there battling with your own promotional copy for the reader’s attention. What’s going on? Gmail is reading your copy and looking for keywords [...] Tags: advertisements, email creative, email design, Email Marketing, Gmail
Category: Email Creative, Email Marketing Leave a comment Share and Enjoy  After a decade of relatively little innovation in the inbox (other than moving it from a desktop app to the Web), Google has taken a big step today, rolling out a new feature designed to help users cope with the high volumes of email arriving every day in their inboxes. Using all its smarts around relevance [...] Tags: Email Marketing, email marketing best practices, Gmail, Google
Category: Email Marketing 3 comments Share and Enjoy Microsoft and Google are engaging in an escalating battle to create the most powerful email client. The competition is driving new levels of innovation and, regardless of which company triumphs, email users will be winners. This recent Digits blog in the Wall Street Journal specifically talks about Google’s efforts to allow third-party developers to expand on Gmail—elevating it [...] According this post on the blog site, TechCrunch, Facebook will be releasing a full-blown Web mail client for its 400,000,000 users (yes, 400 million). Apparently, the internal rally cry at Facebook is to take on Gmail. For years, the pundits said the proprietary email systems of the early social networks were walled gardens. The benefit was that they restricted [...] For years, email inbox providers have given their users a single way to respond to unwanted messages—the unsubscribe button. While this approach is simple for the user, it obscures the critical information about whether a user is simply no longer interested in a mailing or whether it’s an unwanted spam. The current approach means that [...] Tags: Gmail, Google, spam button, unsubscribe button
Category: Deliverability, Trends Leave a comment Share and Enjoy |
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