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A recent report from Forrester shows B2B marketing spend doubling in four years. This is a great sign for this new and exciting area of marketing. The report, “B2B Interactive Spend Will Double by 2014,” by analyst Michael Green predicts that B2B interactive marketing spend will climb from $2.3 billion in 2009 to nearly $4.8 billion [...] Forrester have released a report predicting that individuals are are going to receive 9000 email marketing messages a year. That’s is nearly 25 marketing emails a day. Already today, email marketers are being advised to engage with their recipients rather than just trying to target them. If your recipients are going to be receiving that many [...] Tags: alchemy worx, behavioural marketing, Engagement Marketing, Forrester, send time optimisation
Category: Email Marketing Leave a comment Share and Enjoy This recent blog post from Forrester shares some very interesting research conducted by the analyst firm on the widespread usage of social networking among business people. I’ve been a strong believer that social networking matters as much in business as it does in personal relationships, but seeing the numbers laid out so starkly really drove [...] Social Media has been a big topic in marketing for a while now. Last month, Forrester released a report showing that more than 50 percent of marketers planned to increase their investment in social media and predictions place this area as the strongest for growth in 2009. With conversations coming online through networks like Facebook [...] Tags: baby boomers, Engagement Marketing, Facebook, Forrester, social media, Twitter
Category: Email Marketing, Social Leave a comment Share and Enjoy A common discussion among business executives these days starts with the question: How is the recession affecting your business? Are you seeing a slowdown in the demand or growth? For marketers, the question has an unusual level of meaning. Does marketing end up pulling back like so many other parts of the business community? Or, do [...] |
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