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 2011 was a major stepping stone for location-based services, as we outlined in our recent “Year in Review” infographic. For starters, more than 15 million people are now using Foursquare—double the number from a year ago—and millions more are using location-based services on Facebook and Twitter. 2012 will be another critical year for location-based [...] Tags: check-ins, Facebook, Foursquare, location-based data, loyalty program, Mobile, multichannel marketing
Category: Location-Based Marketing, Multichannel Marketing, Social 3 comments Share and Enjoy  A few months ago, my colleague Loren McDonald wrote a blog post titled, “Leverage Facebook to Grow Your Email Database,” where he outlined all the super-smart reasons to add an email opt-in form to your Facebook page. I’m not going to rehash all the business drivers, but instead let’s focus today on what it takes [...] Tags: email opt-ins, Facebook, lead source, opt-in process, Web forms
Category: Data and Segmentation, Email Marketing, Social Leave a comment Share and Enjoy  This year the Silverpop team posted more than 100 blog entries covering a range of email marketing, social media, lead management, mobile and marketing automation topics. As the year winds down, we count down our Top 10 Most Popular Blog Posts of 2011 (based on page views): 10. “Are You Making the Most of Reporting [...] Tags: best time to send email, Black Friday, check-ins, email coupons, email marketing best practices, email opt-ins, Facebook, mocial, progressive profiling, Reporting, Send Time Optimization
Category: B2B Marketing, Email Marketing, Multichannel Marketing 2 comments Share and Enjoy 2011 was the most exciting year yet for location-based marketing, full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, we thought we’d look back on the year that was and highlight some of the key developments in location-based marketing in 2011:
What’s your [...] Tags: check-ins, Facebook, Foursquare, Google, Gowalla, Groupon, infographic, Living Social, loyalty program, PlacePunch, Scoutmob
Category: Location-Based Marketing, Multichannel Marketing, Social, Trends Leave a comment Share and Enjoy  With the New Year approaching, I find myself looking back on 2011. It seems that every year brings bigger and more dramatic changes to the world of marketing, and 2011 was no exception. One of the biggest developments for marketers in general, and Silverpop in particular, was the coming of age of location-based marketing. With [...] Tags: B2B Marketing, Bto1 marketing, Facebook, Foursquare, multichannel marketing, PlacePunch, social marketing, social media monitoring, Steve Jobs
Category: Location-Based Marketing, Multichannel Marketing, Social, Trends One comment Share and Enjoy There’s been a lot of buzz lately about social login, with more and more research confirming the benefits of offering this option as an alternative to having people fill out forms or register on your site. A Blue Research study, for example, revealed that three out of every four Internet users leave a website rather [...] Tags: birthday emails, data capture, data collection, Facebook, form abandonment, list building, social login, social media, social networks, social sign-in, Twitter
Category: Data and Segmentation, Social 2 comments Share and Enjoy  I’m really happy to have Jamie Guse from Dairy Queen on our “5 Questions” blog this month. Jamie is Dairy Queen’s senior manager, digital marketing, and he’s the person behind its incredibly popular Blizzard of the Month loyalty program and DQ’s social media strategy. If you live in the United States or Canada, you know [...] Tags: Dairy Queen, Email Marketing, Facebook, loyalty program, social marketing, social media
Category: Email Marketing, Multichannel Marketing, Social Leave a comment Share and Enjoy In today’s mobile, multichannel world, it’s more important than ever to be where your customers are. And increasingly, that means on smartphones and tablets, where more and more people are checking in at retail locations or business events. Foursquare, for example, is adding a million customers a month, and a recent Digital Omnivores report indicated [...] Tags: check-ins, Facebook, Foursquare, loyalty program, multichannel marketing, PlacePunch, Twitter, Twitter messaging
Category: Location-Based Marketing, Multichannel Marketing, Social, Trends 2 comments Share and Enjoy  Let’s say you put together an amazing event and promote it via pay per click, your website, Facebook and Twitter. Post-event, you check your reporting and discover that you got 300 leads through the event. Pretty cool, but wouldn’t you like to know how many of those leads came from a social source? If you’re like [...] Tags: data, Facebook, lead source, LinkedIn, Marketing Automation, marketing database, revenue reporting, social marketing, social media, social reporting, Twitter, Web analytics, Web forms
Category: B2B Marketing, Marketing Automation, Social Leave a comment Share and Enjoy  Integrating your email and social media initiatives can boost email revenue by as much as 400 percent according to industry studies, and the latest research continues to show that email and social can work together for the benefit of both. So if, on average, a Facebook “fan” spends an additional $71.84 compared to a non-fan (Syncapse, [...] Tags: customer reviews, Email Marketing, Facebook, LinkedIn, multichannel marketing, opt-in process, social marketing, social media, social sharing, Twitter
Category: Email Marketing, Multichannel Marketing, Social 5 comments Share and Enjoy |
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