Facebook Going After Gmail

According this post on the blog site, TechCrunch, Facebook will be releasing a full-blown Web mail client for its 400,000,000 users (yes, 400 million). Apparently, the internal rally cry at Facebook is to take on Gmail.

For years, the pundits said the proprietary email systems of the early social networks were walled gardens. The benefit was that they restricted [...]

Social Networks Will Kill Email? I Think Not

Our head of products shared this little posting from Facebook’s developer site. In short, it seems that a growing number of Facebook users prefer to be contacted by good ‘ole email rather than Facebook’s proprietary email —Facebook’s application developers have been pressing to get easier access to their email addresses.

Apparently, even the walled gardens of [...]

Social Networking: B2B vs. B2C

Thanks to my colleague passing along this recent eMarketer article, which points out the interesting differences in the way B2B and B2C marketers approach social marketing.

According to the article, which cites a new Business.com social media benchmark study, both sets of marketers are rapidly adopting social media, but they are going about it differently. For [...]

Twitter Eclipses Facebook as No. 1 Brand-Linked Social Network Site

For a while now, I’ve been a vocal proponent of marketers participating in social marketing, and clearly many others see the potential as well. In his July 30 ClickZ column, Bill McCloskey shares some great data that illustrate the enthusiasm with which marketers have embraced social networking.

Since 2007, Bill’s firm, Email Data Source, has been [...]

The New Marketing Frontier, Augmented Reality

The first time I had heard about augmented reality, I thought it was some kind of new 3D technology. As you can see from the video below, this is nothing like the old 3D world of avatars and blocky [...]