Silverpop Blog

Why 21 Links Could Be Key to Your Email Success

By Arthur Hughes (@Silverpop), on February 22nd, 2012

What makes a successful email? There are many ways to measure success, but one key indicator is whether the recipient opened and interacted with the email. Here we have a problem. Less than 20 percent of emails from legitimate companies are opened, and only about 24 percent of openers click on any link. Putting opens [...]

5 Questions: Dan Caro of Whereoware

By Karen Marchione (@kmarchione), on January 27th, 2012

This month I’m excited to interview Dan Caro from Whereoware for our “5 Questions” blog. Dan recently presented at our Washington, D.C.-area user group on the topic of marketing automation and the powerful effect automated, targeted emails can have on your program if done correctly. Welcome Dan!

1) Can you tell a little about yourself [...]

Your Blueprint for Building a Birthday Email Program

By Loren McDonald (@LorenMcDonald), on January 12th, 2012

We at Silverpop are big on birthday emails, and not just because we enjoy receiving them on our special days.

A well-designed birthday email program has the potential to generate high ROI on a relatively low level of effort. Birthday emails also give you another opportunity to reach out to your customers with a highly relevant [...]

4 Content Tips to Cure Sickly Email Marketing (part 3)

By Richard Evans (@rlevans), on December 22nd, 2011

Several weeks back, we began looking at the queasy effects that poorly executed email programmes can have on recipients. Following that post, I proposed three forms of data that can be used to give you the insights you need to improve your email marketing efforts. As the conclusion to this series, I thought it fitting [...]

3 Tips for Defensive Design: Keeping Readers Away from Competitor Advertisements

By Stephen Guerra (@StephenGuerra), on November 30th, 2011

Your email copy is being been subverted. Don’t believe me? Try this: Open a few of your messages in Gmail and look to the right. I’ll bet you see some competitor advertisements over there battling with your own promotional copy for the reader’s attention.

What’s going on? Gmail is reading your copy and looking for keywords [...]

5 Questions: Sara Meaney of Hanson Dodge

By Karen Marchione (@kmarchione), on October 21st, 2011

I’m very excited to have Sara Meaney from Hanson Dodge appear on our “5 Questions” blog this month. Sara is Hanson Dodge’s VP and partner, social media and PR. Hanson Dodge is an interactive agency based in Milwaukee, Wis., focused largely on the active lifestyle consumer.

I was first introduced to Sara a few months ago [...]

What Email Marketers Can Learn from Steve Jobs

By Loren McDonald (@LorenMcDonald), on October 12th, 2011

Like many people, I was surprised at my reaction to hearing that Steve Jobs had died. I was in a hotel that night and found myself staying up until 2 a.m. watching coverage of this entrepreneur’s amazing life.

I’d never cried over a CEO’s death before. But Jobs was not just any CEO, as Silverpop CEO [...]