Silverpop Blog

3 Tactics for Getting Safelisted with Your Subscribers

By Chris Arrendale (@Silverpop), May 17, 2010

In one of my recent conversations with an email marketer, she confessed that her company doesn’t monitor replies from the email campaigns it sends out. Big mistake. It’s crucial to monitor these replies, either in a separate mailbox or by having them forwarded to your main mailbox. Not only will this help you answer your [...]

AT&T to Discontinue AT&T Worldnet Service on March 31, 2010

By Chris Arrendale (@Silverpop), March 5, 2010

The Silverpop Deliverability Team has been notified that AT&T will discontinue the Worldnet service on March 31 and transition those users over to the AT&T service platform. What does that mean for email marketers? It means that if you’re sending to those users with a @worldnet.att.net email address, it will become invalid after March 31.

AT&T is requiring [...]

The Next Step in Email Deliverability

By Bill Nussey (@bnussey), December 15, 2009

In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...]

Email Marketers More Aggressive in Sending Holiday Cheer

By Bill Nussey (@bnussey), December 9, 2009

Silverpop just released its analysis of early holiday email marketing campaigns, and the results make for some quick and meaty reading. Our research team looked at the email marketing programs of 70 retail and consumer product companies, comparing last year’s campaigns with those sent last month. Among the findings:

Marketers sent 25 percent more emails in [...]

Glut of Email Hampers Cyber Monday Deliverability

By Bill Nussey (@bnussey), December 8, 2009

Nearly one in four email messages sent on Cyber Monday failed to reach the inbox, according to a ClickZ article citing findings by deliverability services firm Pivotal Veracity.

According to Pivotal Veracity, only 76.2 percent of the emails sent out on what has become one of the busiest e-commerce days of the year were actually delivered, [...]

The Tech Behind Domain-based Authentication

By Bill Nussey (@bnussey), August 17, 2009

A colleague read my recent post and asked me how marketers could prevent spammers from spoofing their domains. In other words, it’s pretty hard to fake an IP address, but isn’t it easy to fake a “from” field and domain? (For example, Outlook Express easily allows me to put “bnussey@whitehouse.gov” in the from field.)

The solution [...]

How Will the Shift to Domain-based Reputation Affect Your Email Deliverability?

By Bill Nussey (@bnussey), August 14, 2009

I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox.

Specifically, I wanted to get her thoughts [...]

European spam levels update

By Riaz Kanani (@Silverpop), May 27, 2009

Symantec (now owner of MessageLabs) has released their latest report showing that spam levels have actually fallen in the UK to 90.3%. Unfortunately for those of us in the United Kingdom, this still makes us the 3rd most spammed country in the world.

Elsewhere in Europe, Germany’s spam rate reached 84.8% of all email whilst the [...]

Are You Measuring How Email Helps Achieve Corporate Goals?

By Loren McDonald (@LorenMcDonald), May 27, 2009

If you’re an email marketer, you’ve probably learned one hard truth: Your executive management doesn’t care about email as much as you do.

These C-Suite executives are more concerned about the issues that affect the company bottom line, such as revenue, customer retention, profit margins, return on budget investment, costs to deliver products and support [...]

Deliverability Alert: Bell Canada Internet Subscribers May be Switching Email Addresses

By Robert Consoli (@Silverpop), April 29, 2009

Silverpop email deliverability expert Robert Consoli advises email marketers who have Bell Canada Sympatico subscribers on their email marketing list to contact them as soon as possible and ask them to update or reaffirm their email address contact [...]