Silverpop Blog

Marketing Automation: Crawl, Walk, Run

By Will Schnabel (@wschnabel), on February 3rd, 2011

From the moment they first touch a prospect to the time they (hopefully) retain a customer, there are countless ways companies can lose contact and allow prospects to fall out of the funnel. Marketing automation helps avoid this scenario by facilitating lead-nurturing programs that plug the leak and lead-scoring, routing and monitoring initiatives that close [...]

Goodmail Ceases Operations

By Robert Consoli (@Silverpop), on February 2nd, 2011

Although an official press release has yet to be published, Silverpop received word early this morning from Goodmail that it will cease operations on Feb. 8, 2011, at 5 p.m. PST, giving its customers one week to find alternate suppliers. Goodmail is the creator of the “Postage Stamp” accreditation service, which offers improved delivery into [...]

Deliverability Loves Engagement

By Robert Consoli (@Silverpop), on October 19th, 2010

It’s true! Engagement marketing is one of the best things to ever happen to deliverability: Engaged users complain less, open more often and tend to stay engaged. And, ISPs and inbox providers love engaged recipients because engaged recipients are happy recipients.

I recently presented this point at our annual EMEA Client Summit in an effort to [...]

3 Words to Remember (and More) at Silverpop’s EMEA Client Conference

By Bill Nussey (@bnussey), on October 7th, 2010

We just wrapped up our biggest conference yet for our EMEA clients this week in London. Nearly 200 attendees joined us this year, including some of the biggest brands in Europe and most sophisticated marketers I’ve ever met

The agenda was packed with presentations and networking opportunities designed around the needs of the greater European marketplace. [...]

How Bounces Affect Deliverability

By Chris Arrendale (@Silverpop), on September 20th, 2010

Bounces can be an email marketer’s worst nightmare. Imagine a twisted version of the proverbial bad dream in which you’re trying to run but your feet won’t move, only in the email world you’re trying to send messages but they’re not going anywhere, victims of previous bounces that are now causing email deliverability issues for [...]

Taking a Closer Look at the New Hotmail Filters

By Robert Consoli (@Silverpop), on August 18th, 2010

In my prior post, “New Changes in Hotmail: What Every Marketer Should Know,” I promised to share more about what I believe is a huge update from Microsoft: the newest implementation of its SmartScreen spam-filtering technology.

SmartScreen has been around for a while, but the acknowledgement of its uses and capabilities can help marketers better understand [...]

Inactive Subscribers: What's Your Strategy?

By Loren McDonald (@LorenMcDonald), on August 18th, 2010

Introduction: Why Bother?

Your email database might show big numbers, but 25 percent to 40 percent of your subscribers, or more, could be inactive without showing any obvious symptoms.

Their addresses are still valid. They simply aren’t acting on your email messages anymore. Essentially, your content no longer attracts enough interest to compel these subscribers to act [...]

New Changes in Microsoft Hotmail: What Every Marketer Should Know

By Robert Consoli (@Silverpop), on June 16th, 2010

Microsoft has recently announced several changes and enhancements to its Hotmail Web-based email service. While some of the new enhancements appear to be part of Microsoft’s continuing effort to catch up to the tools offered by other Webmail services, some are truly unique and likely will significantly impact on the way marketers do business today. [...]

AOL Hard Bounces and Data Hygiene

By Chris Arrendale (@Silverpop), on May 26th, 2010

After looking at our email logs and ongoing discussions with our third-party partners, we’ve noticed that AOL has recently started disabling old and inactive email accounts with no activity for over 90 days and upwards of 6 months. Clients can expect to see a larger number of hard bounces if sending to AOL email accounts with [...]

The Risk of Disposable Email Addresses: Throwing the Baby out with the Bathwater

By Robert Consoli (@Silverpop), on May 18th, 2010

While email continues to be a fantastic way for companies and consumers to maintain a dialogue, spammers also continue to flood inboxes—making the sea rough for both legitimate senders and recipients. Add the recent rise of “disposable email addresses” and the water becomes even more treacherous.

With large ISPs, like Yahoo, now advocating the practice of [...]