Deliverability | Email Marketing Strategy

The Next Step in Email Deliverability

By Bill Nussey, on December 15th, 2009

In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...]

Email Marketers More Aggressive in Sending Holiday Cheer

By Bill Nussey, on December 9th, 2009

Silverpop just released its analysis of early holiday email marketing campaigns, and the results make for some quick and meaty reading. Our research team looked at the email marketing programs of 70 retail and consumer product companies, comparing last year’s campaigns with those sent last month. Among the findings:

Marketers sent 25 percent more emails in [...]

Glut of Email Hampers Cyber Monday Deliverability

By Bill Nussey, on December 8th, 2009

Nearly one in four email messages sent on Cyber Monday failed to reach the inbox, according to a ClickZ article citing findings by deliverability services firm Pivotal Veracity.

According to Pivotal Veracity, only 76.2 percent of the emails sent out on what has become one of the busiest e-commerce days of the year were actually delivered, [...]

The Tech Behind Domain-based Authentication

By Bill Nussey, on August 17th, 2009

A colleague read my recent post and asked me how marketers could prevent spammers from spoofing their domains. In other words, it’s pretty hard to fake an IP address, but isn’t it easy to fake a “from” field and domain? (For example, Outlook Express easily allows me to put “bnussey@whitehouse.gov” in the from field.)

The solution [...]

How Will the Shift to Domain-based Reputation Affect Your Email Deliverability?

By Bill Nussey, on August 14th, 2009

I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox.

Specifically, I wanted to get her thoughts [...]

Recent Interview on the State of Email Marketing

By Bill Nussey, on March 19th, 2009

I recently spent some time with the folks at eMarketer, who interviewed me about my thoughts on email marketing. They just published a sizable excerpt from the interview, and I think it does a nice job of capturing the state of email marketing at a high level. It also provides advice on how marketers can [...]

Study Reveals Email Tactics of Top U.S. Retailers

By Bill Nussey, on June 12th, 2008

Silverpop uncovered some interesting results when it recently joined with Internet Retailer magazine to conduct research for the “Top 500 Guide” profiling the largest 500 U.S. retail Web sites ranked by annual sales.

To evaluate the email programs of the top online retailers, our research team logged on to the Web sites of 820 top retailers [...]

Email Marketing Strategy