|
|||||
 This month I’m excited to interview Dan Caro from Whereoware for our “5 Questions” blog. Dan recently presented at our Washington, D.C.-area user group on the topic of marketing automation and the powerful effect automated, targeted emails can have on your program if done correctly. Welcome Dan! 1) Can you tell a little about yourself [...] Tags: cart abandonment campaign, email design, Lead Nurturing, marketing automation campaigns, targeted emails, Whereoware
Category: Data and Segmentation, Marketing Automation, Nurturing Leave a comment Share and Enjoy  This month, I’m pleased to have Teya Flick, director of marketing at Silverpop partner Whereoware, contribute a blog post about cart abandonment campaigns. We’ve been talking quite a bit lately about the power of pre- and post-purchase triggered messages to engage customers and drive revenue, and in this post Teya outlines key steps for creating [...] Tags: cart abandonment campaign, shopping cart abandonment, Whereoware
Category: Behavioral Targeting, Email Marketing, Marketing Automation 3 comments Share and Enjoy  How do Internet Retailer’s Top 500 ecommerce companies perform on some fundamental email marketing concepts? Silverpop’s newest research report, “2011 Top Retailers Study: Benchmarks, Trends and Tactics for Better Marketing” shows a mix of encouraging signs and clear indications that many marketers still need to step up their efforts. Below you’ll find five of the key [...] Tags: cart abandonment campaign, Email Marketing, Facebook, opt-in, social media, social sharing, Twitter, unsubscribe process, welcome email
Category: Email Marketing, Misc, Multichannel Marketing, Social 2 comments Share and Enjoy For this month’s Silverpop client interview, we are speaking with Louise James, E-commerce Marketing Manager, at VIE at home. VIE at home is an award-winning skin care, makeup, and bath and body products online retailer based in the UK. The company’s philosophy remains the same as it was when it originally launched in 1997 (under its [...] Tags: 5 question series, cart abandonment campaign, post-purchase email campaign, promotional emails, triggered email campaign, triggered emails
Category: Email Marketing, Misc Leave a comment Share and Enjoy |
|||||
|
Copyright © 2012 Silverpop - All Rights Reserved. |
|||||
