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 To many marketers, social media is still finding its footing compared to longer-lived channels such as email. How much customer retention can it account for, how do I leverage “the buzz,” and can it really drive conversions? These are the questions on the lips of many marketers. This is the first of a series of articles [...] Tags: Best Practices, brand advocates, check-ins, Facebook, social marketing, social media
Category: Email Marketing, Social, Targeting 2 comments Share and Enjoy  I’ve been thinking a lot lately about how and why marketing buyers make decisions. It’s probably an oversimplification to say “because of Facebook or Twitter,” but I think that’s an increasingly critical issue—social proof. I was reminded yet again of how things have changed by a spirited discussion kicked off around a Mark Cuban blog [...] Tags: behavioral marketing, brand advocates, Google, LinkedIn, marketing technology, social media, social networks
Category: Social, Trends Leave a comment Share and Enjoy |
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