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 Have you noticed how much the evolution of today’s buyer has changed the makeup of today’s marketing departments? Today’s buyer is more educated, more self-reliant and more active on social networks than ever. Correspondingly, today’s marketing content must be more helpful, more transparent and more human than ever. With those higher demands have come role changes [...] Tags: behavioral marketing, content snacks, marketing content, marketing database, social media
Category: Email Marketing, Marketing Automation, Trends 9 comments Share and Enjoy  How do you reach customers and prospects with the right message, at the right time, and via the right channel? Silverpop spent 2011 helping marketers answer the question that’s on every savvy marketers’ mind, hosting super-cool events like our Agent R.O.I. digital marketing tour, providing industry-leading thought capital and offering up our unique mix of [...] Tags: Agent ROI, behavioral marketing, infographic, mobile applications, PlacePunch, Salesforce.com, Twitter, Web tracking
Category: Email Marketing, Marketing Automation, Social Leave a comment Share and Enjoy  I’ve been thinking a lot lately about how and why marketing buyers make decisions. It’s probably an oversimplification to say “because of Facebook or Twitter,” but I think that’s an increasingly critical issue—social proof. I was reminded yet again of how things have changed by a spirited discussion kicked off around a Mark Cuban blog [...] Tags: behavioral marketing, brand advocates, Google, LinkedIn, marketing technology, social media, social networks
Category: Social, Trends Leave a comment Share and Enjoy  Recently I’ve written Email Insider columns about thinking big and getting things done, and one of the questions I’ve gotten a lot in response is, “Do we have the right technology, resources and creative partners in place to reach our goals and achieve success?” One key to answering this question is determining how much you’ll need [...] Tags: behavioral marketing, Email Marketing, Marketing Automation
Category: Email Marketing, Trends Leave a comment Share and Enjoy  Most enterprise marketing organizations identify themselves as either B2B or B2C marketers, with the majority of groups strongly identifying with one segment or the other. I admit I’ve done the same throughout my marketing career. When looking for a solution, it’s all too common to search for a firm or technology company to help support [...] Tags: behavioral marketing, Marketing Automation
Category: Behavioral Targeting, Marketing Automation 2 comments Share and Enjoy  Simone Vincent, Email Marketing Manager, MyVoucherCodes.co.uk This month I am pleased to have Silverpop customer Simone Vincent answer our “5 questions.” Simone is the email marketing manager for MyVoucherCodes.co.uk, which is the U.K.’s largest voucher and deals site and the fourth largest website in terms of traffic. Simone joined Markco Media (owner of MyVoucherCodes.co.uk) about [...] Tags: behavioral marketing, Email Marketing, lifecycle messages, re-engagement campaign, relevance, Send Time Optimization, welcome email
Category: Behavioral Targeting, Email Marketing One comment Share and Enjoy |
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