If the Internet hosted a giant cocktail party attended by all your email subscribers, how good would you be at mingling with the crowd? Would you recognize each one of your valued customers? Could you stroll up to any group and be invited to join the conversation? Would you remember that Dan likes camping and [...]
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Tags: automation, optimization, relevance
Category: Email Marketing, Trends 5 comments - (Comments are closed) Share and Enjoy For marketers, the online world has changed everything. Unlike traditional media such as newspapers and television, which deliver the same message at the same time to everyone, digital media and engagement marketing technologies make it possible to deliver a truly unique message (or stream of messages) to each person, one at a time. But despite the [...] Tags: automation, Targeting, YouTube
Category: Email Marketing, Trends Leave a comment Share and Enjoy People who know me know I’m a big fan of testing. You never know for sure how people are going to respond to your emails and landing pages unless you test, and seemingly insignificant differences and simple changes can have a huge impact on response. What’s really exciting is that marketers today can do more [...] Tags: automation, landing pages, optimization, ROI, testing
Category: Marketing Automation 8 comments Share and Enjoy |
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