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 We all laughed a few months ago when Facebook’s COO, Sheryl Sandberg, appears to write email’s obituary (See “Dear Facebook COO – Email Use is Shifting, Not Dying“). Facebook apparently agreed with us all along. Two email developments not only reinforce our view that email continues to be a strong and valued marketing channel but also [...] Tags: address change, AOL, Best Practices, Email Marketing, Facebook
Category: Email Marketing, Marketing Automation, Multichannel Marketing 2 comments Share and Enjoy  After looking at our email logs and ongoing discussions with our third-party partners, we’ve noticed that AOL has recently started disabling old and inactive email accounts with no activity for over 90 days and upwards of 6 months. Clients can expect to see a larger number of hard bounces if sending to AOL email accounts with [...] Tags: AOL, Best Practices, Deliverability, email marketing best practices, Engagement Marketing
Category: Deliverability, Marketing Automation Leave a comment Share and Enjoy In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...] Tags: AOL, Deliverability, spam button, Yahoo
Category: Deliverability, Email Marketing, Marketing Automation, Trends One comment Share and Enjoy If you’ve heard rumblings emanating from Maine and been caught by surprise, you’re not alone. Nobody noticed when a new privacy law intended to protect teens from predatory marketers sailed through that state’s legislature amidst a flurry of bills earlier this year. But now various groups and trade associations say the privacy law goes too [...] I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox. Specifically, I wanted to get her thoughts [...] Tags: AOL, authentication, Deliverability, Hotmail, Pivotal Veracity, reputation, Yahoo
Category: Deliverability, Marketing Automation, Trends 2 comments Share and Enjoy |
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