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Home > Blogs > Email Marketing Strategy from Silverpop CEO Bill Nussey> Now, For Something a Little Bit Lighter ...
« Will Arrest Stem Tide of Spam? | Main | Google Buys Postini » Now, For Something a Little Bit Lighter ...It turns out Hawaiians have a very different view of spam than most of us here on the mainland. It's true. First and foremost, Spam is something you eat in Hawaii, not something you filter. Check out the latest news on the "war on spam" <grin>. |
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Comments
In our beloved industry we often say "spam is in the eye of the beholder." Well now we can add "spam is on the menu at Burger King." But what we are all waiting for is the infamous McDonald's signs reading "Billions and billions of spams served up daily." Thanks for the light moment Bill.
Posted by: Loren McDonald | June 11, 2007 7:49 PM
Define the irresistible offer
Consumers have a selective nature and so they grant a company permission to communicate only when they know what's in it for them. You have to provide immediate rewards to your prospects for paying attention to your messages. Offer something that your customers will want to learn more about and may be unable to find elsewhere, such as newsletters, ebooks, magazines, free offers, gift certificates, etc.
Email Append
Posted by: Email marketing lists | June 25, 2007 4:02 PM