Silverpop - Social Networking and B2B Go Together
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Social Networking and B2B Go Together

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
05 June 2009

This recent blog post from Forrester shares some very interesting research conducted by the analyst firm on the widespread usage of social networking among business people. I've been a strong believer that social networking matters as much in business as it does in personal relationships, but seeing the numbers laid out so starkly really drove it home.

Among the findings: When it comes to making buying decisions overall, 91 percent of business people surveyed said they consume social content including blogs, user generated video, podcasts, forums or reviews—and 69 percent said they do so for business purposes.




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