We just wrapped up our biggest conference yet for our EMEA clients this week in London. Nearly 200 attendees joined us this year, including some of the biggest brands in Europe and most sophisticated marketers I’ve ever met
The agenda was packed with presentations and networking opportunities designed around the needs of the greater European marketplace. But some marketing themes are universal, and one of my favorite takeaways came from Silverpop Director of Deliverability Robert Consoli.
In his address on the current state of affairs for EMEA deliverability, Robert gave the audience three words to remember:
“Deliverability Loves Engagement.”
In an era where ISPs and inbox providers are increasingly looking at how a subscriber interacts with your messages to determine whether they should keep delivering them, making sure your subscribers are engaged is becoming key to successful deliverability.
I’ve always loved coming to this event for expert insights like Robert’s and more. The dynamic EMEA region represents the fastest-growing area of our business, and it was great to see so many of our clients and learn about the fantastic work they’re doing. As the conference concluded, I was inspired to think of four words of my own:
“See you next year.”