Silverpop - Silverpop to Acquire Leading Microsoft Dynamics CRM Marketing Automation Solution CoreMotives
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Silverpop to Acquire Leading Microsoft Dynamics CRM Marketing Automation Solution CoreMotives

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
18 March 2012

As the show floor opens at Microsoft Dynamics Convergence 2012, I could not be more excited to share the news that Silverpop is acquiring CoreMotives, an early leader in the rapidly growing Microsoft Dynamics CRM  marketplace.  CoreMotives and Silverpop share a similar vision—to help marketers build amazing online relationships quickly and easily.  And for the 2 million users of Microsoft Dynamics CRM, CoreMotives sets a new standard in ease-of-use and seamless integration.

Unlike other marketing automation solutions, CoreMotives runs completely within Microsoft Dynamics CRM, so marketers can begin executing their campaigns almost immediately without complicated set ups or learning a new application.

Founded in 2009, CoreMotives has quickly grown to more than 800 accounts in 34 countries, emerging as the leader in the Microsoft Dynamics CRM Marketing Automation marketplace. Whether through Silverpop’s Engage platform or CoreMotives’ application, the combined companies offer a range of solutions that can meet the needs of every marketing department, regardless of their size, their budget or their level of expertise.

On behalf of my 450 Silverpop colleagues worldwide, I look forward to welcoming the CoreMotives team as well as each and every one of its customers to the Silverpop family. The world of marketing is changing at an accelerating rate and we are incredibly excited to be building this future together.

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