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Silverpop’s Going the Distance at Dreamforce

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by: Will Schnabel (@wschnabel)
10 August 2011

Here at Silverpop, we believe that the best way to nurture prospects and deepen relationships with customers is by engaging them in relevant dialogues based on their preferences, recent behaviors and readiness to buy. To that end, we’ve made it a goal to provide marketers with innovative technologies that can transform generic demand generation and lead-management programs into automated behavioral marketing campaigns with real-time prospect insights, easily demonstrating their impact on the bottom line.

Recently, we announced our platinum sponsorship of this year’s Salesforce’s Dreamforce conference. We believe our increasing level of partnership—a natural extension of Silverpop’s deepening Salesforce integration, which enables marketers to more closely align with sales—fits perfectly with our goal of empowering marketing teams to take their programs to the next level and achieve tremendous benefits to the bottom line.

Dreamforce is the industry’s leading cloud-computing event, and with more than 450 sessions at this year’s expo, it offers content and educational opportunities that enable attendees to tap into the power of social enterprise. With the social revolution creating a massive shift in how businesses collaborate, communicate and share information, Dreamforce will provide an excellent opportunity for marketers to see firsthand how Silverpop and Salesforce can help them become more collaborative with and responsive to their customers.

If you’re looking for ways to take your marketing nurture programs to a new level, I highly recommend attending the session “Drive More Revenue—Be everywhere you customers are … all the time!” by Silverpop’s Vice President of Industry Relations Loren McDonald and Director of Product Strategy Bryan Brown. During their presentation, Loren and Bryan will share key insights on how marketers can evolve their marketing automation programs and find new and exciting ways to integrate them with their social, mobile and local marketing efforts.

In addition, Silverpop President and CEO Bill Nussey will be speaking this year about “Email—Why Marketing Automation Can’t Survive Without It” and will be highlighting some of the most powerful tools, time-tested best practices and sophisticated techniques in email marketing, from dynamic content to triggered messaging to social sharing.

Another interesting session, if you sell through channel partnerships, is “Channel Management: Partner Portal and Salesforce to Salesforce.” Leveraging’s capability to integrate partners directly into your own sales and marketing processes can greatly streamline your lead-management efforts and provide extended revenue visibility, not just through your direct sales efforts, but out into the partner network. Silverpop uses this extensively to great success as we enable our own partner channel.

Lastly, to understand the rapid move toward becoming a social enterprise, I recommend checking out the session “Driving Business Results from the Social Enterprise.” This session will explore what leading companies are doing to ensure an ROI as they integrate social channels throughout their organizations.

As any marketer knows, an integral part of the conference experience is the evening social scene, and Silverpop will making the most of the occasion by hosting current clients and prospective customers at an invitation-only party on Tuesday, Aug. 30, at popular San Francisco hot spot Mezzanine. The event will feature alternative rock band Cake and will be a great way to kick-off the exciting week.

If you’ll be at the Dreamforce expo, please stop by booth No. 621, visit with us and see our product in action. In the meantime, sign up for a chance to win Silverpop’s Dreamforce Popstar Experience, which includes a three-night vacation for two in the San Francisco area and a few extra surprises at Dreamforce itself.

We hope to see you there!

For more information on Dreamforce 2011, visit our Silverpop at Dreamforce site or join our user group.


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