Silverpop - Silverpop at Internet World 2009
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Silverpop at Internet World 2009

by: Riaz Kanani (@IBMforMarketing)
27 April 2009

internetworld2009.pngSilverpop is going to have plenty of presence at Internet World this week with no less than three people holding sessions at the show as well as our stand at E7087.

Look out for the following sessions from the EMEA team:

Engagement Marketing - anticipation instead of interruption:Discussion of key trends that are greatly affecting the ability of email marketers to succeed.
Will Schnabel - VP, General Manager EMEA
Email, Mobile Marketing & Analytics Theatre: Tuesday 28th April, 10:40-11:10am

Engagement through email: How to improve efficiencies through lead scoring and nurturing and managing the sales and marketing relationship better. Actionable tips and advice for getting started.
Julie Joseph, eMarketing Strategy Consultant
Email, Mobile Marketing & Analytics Theatre: Wednesday 29th April, 16:00-16:30am

Panel Debate: DMA Council
As the recession bites, marketers are often pressured into sending more email. What will be the impact of this now and in the longer term?

- What is the impact of this on ROI?
- How do you cut through the clutter?
- Is the situation different for B2B?
- Will volumes change again when the economy improves?

Riaz Kanani, Director, Product Marketing-Internationl
Email, Mobile Marketing & Analytics Theatre: Tuesday 28th April, 16:00-16:30am

We will be Twittering away during the event as well - you can follow us at @Silverpop. There is also a hashtag to allow you to follow the event (#iwexpo) here.

See you there!




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