I'm just returning from the SIIA's 2009 Software Summit and CODiE Awards gala in San Francisco. Even with the slowdown in the economy, I continued to hear story after story of software companies not just surviving, but thriving. This is especially true in the SaaS arena, where the benefits of the pay-for-only-what-you-need model becomes even more appealing for companies. Plus, many of the newest up-and-coming segments are providing rapid ROI and increased efficiency savings. Music to any CIO and CFO involved.
And the Winner Is…
The most exciting part of the event was the awards gala, providing CODiE awards to categories across education, content, and software. The awards are recognition by our peers as to the innovativeness of the solution as well as the impact it has to business operations. What made it exciting was to see many of Silverpop’s own customers and partners nominated for many of the awards. While there, I ran into Onvia (Best Vertical Market Business Content Solution), Fortify Software (Best Software Testing Solution), Numara Software (Best Business Productivity Solution), and Intacct (Best Financial Software Solution).
Silverpop was fortunate to have our own Engage B2B solution nominated for the top software category of Best Business Software Solution. Interesting enough, this category's finalists spanned the functional gamut from business planning (Adaptive Planning), design (Adobe Systems), workforce management (Tenrox Corporation), sales and service (Salesforce.com) and last but not least, demand generation and marketing (Silverpop Engage B2B).
Even though we didn't win (yes, it was Salesforce.com's night!), we were truly happy to be a finalist. More importantly, I think this is a great acknowledgement by the software industry of the innovation happening with marketing technologies, as well as the impact that the new, modern marketing automation solutions can have on a company' success.
Congratulations to the entire SIIA organization, judges, nominees and CODiE winners for continuing to strive for excellence in our industry.