Comments on: Seven Principles for Building More Buyer-centric B2B Marketing Programs

By: Closing the Technology Innovation Vs. People/Process Stagnation Gap in Modern B2B Demand Generation | Demand Generation Blog

Fri, 13 Aug 2010 11:57:13 +0000

[...] Seven Principles for Building More Buyer-centric B2B Marketing Programs | Adam Needles | 11 October 2009 [...]

By: The Unspoken ‘Real State’ of Modern B2B Demand Generation 1 of 4: Introduction « Propelling Brands

Tue, 10 Aug 2010 11:36:31 +0000

[...] obstacles remain. And if we are going to take our game as B2B marketers to the next level – becoming more buyer-centric and achieving more holistic nurturing of prospects – it’s important to get focused on what is [...]

By: Index of My B2B Marketing Posts Over the Last 12 Months « Propelling Brands

Index of My B2B Marketing Posts Over the Last 12 Months « Propelling Brands — Tue, 06 Jul 2010 18:57:17 +0000

[...] “Seven Principles for Building More Buyer-centric B2B Marketing Programs” | 11 October 2009, Silverpop Demand Generation blog [...]

By: Forrester on Using B2B Lead Management to Pump Up Your Pipeline | Demand Generation Blog

Fri, 12 Feb 2010 14:40:21 +0000

[...] in buyer behaviors become more prevalent, marketing programs must become more complex and more buyer-centric. It becomes more challenging to manage demand (and plug leaks) than ever before and it becomes [...]

By: Re-casting How We Think About B2B Marketing Automation | How To Get Backlinks To Your Site

Sun, 24 Jan 2010 07:20:30 +0000

[...] view of marketing automation — as the key infrastructure for driving buyer-centric, mass one-to-one marketing — is a different definition of B2B marketing automation. This is [...]

By: Online Marketing Connect — Blog — Re-casting How We Think About B2B Marketing Automation

Thu, 21 Jan 2010 19:08:51 +0000

[...] view of marketing automation — as the key infrastructure for driving buyer-centric, mass one-to-one marketing — is a different definition of B2B marketing automation. This is [...]

By: Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Thu, 21 Jan 2010 14:02:24 +0000

[...] view of marketing automation — as the key infrastructure for driving buyer-centric, mass one-to-one marketing — is a different definition of B2B marketing automation. This is [...]

By: Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy « Propelling Brands

Fri, 15 Jan 2010 00:20:24 +0000

[...] This is a critical evolution. As I indicated above, an increasing amount of time and energy of B2B marketers is being spent on understanding, responding to and supporting engagement with buyers in the context of the changing nature of the buying cycle. Personas thus represent both a rallying point and a catalyst for more buyer-centric B2B marketing at a time when buyers have more power than ever before — which is why I included this concept in my recent “Seven Principles for Building More Buyer-centric B2B Marketing Programs” p…. [...]