http://www.silverpop.com/blogs/email-marketing/salesmarketing-misalignment-wh.html Email.Marketing.Automation. Sat, 11 Feb 2012 08:29:49 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.silverpop.com/blogs/email-marketing/salesmarketing-misalignment-wh.html/comment-page-1#comment-1151 Lynwood Carballo Thu, 18 Nov 2010 12:15:33 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/salesmarketing-misalignment-wh.html#comment-1151 Very well written. Very well written.

]]> http://www.silverpop.com/blogs/email-marketing/salesmarketing-misalignment-wh.html/comment-page-1#comment-1150 Phil Lauterjung Thu, 16 Jul 2009 16:45:56 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/salesmarketing-misalignment-wh.html#comment-1150 <p>Over the course of my career I have seen the use of internet research capabilities dramatically change the buyer/seller relationship. Far too many individuals in BOTH sales and marketing have failed to adapt to the changes. Only when they stop pointing fingers at each other and begin to collaborate to solve the issues together will things truly change. Companies that make the effort will be rewarded with increased revenue, those that don't might not have revenue to measure. </p> Over the course of my career I have seen the use of internet research capabilities dramatically change the buyer/seller relationship. Far too many individuals in BOTH sales and marketing have failed to adapt to the changes. Only when they stop pointing fingers at each other and begin to collaborate to solve the issues together will things truly change. Companies that make the effort will be rewarded with increased revenue, those that don’t might not have revenue to measure.

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