Silverpop - RSS on the Rise
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content
  • Subscribe:

RSS on the Rise

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
02 April 2007

A recently released report from Forrester Research shows a sharp rise in the use of RSS among marketers.

According to the report, "Interactive Marketing Channels to Watch in 2007," 40 percent of marketers surveyed by analyst firm in December and January say they will use or test RSS this year, up from just 10 percent last year. The reason? Marketers are seeing proof that the emerging channel works. Forrester recommends that marketers start adopting RSS now in order to keep up with their customers who already actively use the emerging technology.




    Sign up Now!

    Subscribe to IBM Marketing Cloud's Digital Marketer Newsletter!

    Popular Categories

    Top 5 Posts


    To give you the best experience, this website uses cookies.

    Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
    Find out more here or by clicking the Cookie Policy link at the bottom of this page.