A recently released report from Forrester Research shows a sharp rise in the use of RSS among marketers.
According to the report, "Interactive Marketing Channels to Watch in 2007," 40 percent of marketers surveyed by analyst firm in December and January say they will use or test RSS this year, up from just 10 percent last year. The reason? Marketers are seeing proof that the emerging channel works. Forrester recommends that marketers start adopting RSS now in order to keep up with their customers who already actively use the emerging technology.