Silverpop - RSS is Like TiVo for Email
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RSS is Like TiVo for Email

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
29 November 2005

Melinda Krueger has a great article in MediaPost's EmailInsider on the virtues of RSS and its inevitable impact on email. A seldom-mentioned benefit is the ability to use "throwaway" email addresses to combine email and RSS content together in one location. She also covers the key to RSS for consumers -- the ability to control their subscriptions.

Check out the Nov. 15 article here. (Free subscription required.)




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