Silverpop - Report from the MarketingSherpa Email Conference
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content
  • Subscribe:

Report from the MarketingSherpa Email Conference

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
29 April 2006

I've been on a whirlwind travel tour these last few weeks: The DMA's B to B conference, MarketingSherpa's Email Conference, ad:tech in San Francisco, and the eMarketing Association conference also in San Francisco.

The first conference I attended, MarketingSherpa's conference, was the first of it's kind - a dedicated email marketing-only conference focused primarily on companies who use email for relationship marketing (e.g. permission and anticipation). Bottom line, the conference was great. While there were some first-time conference logistics hiccups, the content, the attendees and, most importantly, the discussions outside the meetings were all top notch. The conference covered the usual hot topics from deliverability to design/layout to list building. But given it's exclusive focus on email, the depth and breadth of those topics reached a new level. I was also pleased to see that the conference was not a "vendor fest". There seemed to be many more practitioners than there were vendors. Like, this keeps the dialog far more interesting and everyone walks away learning a great deal more (and spends less time selling).

I had the privilege of hosting a panel with IBM, Vail Resorts and Air2Web were we discussed next generation communications technologies (RSS, desktop apps and mobile, respectively). A lot of these topics were new to the audience and I thought some of the follow up questions were great.

For a more in depth review, I recommend reading the wrap up from Anne Holland, the Publisher of MarketingSherpa:




    Sign up Now!

    Subscribe to IBM Marketing Cloud's Digital Marketer Newsletter!

    Popular Categories

    Top 5 Posts


    To give you the best experience, this website uses cookies.

    Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
    Find out more here or by clicking the Cookie Policy link at the bottom of this page.