Comments on: Recession Email—Too Much of a Good Thing?

By: Maud

Maud — Fri, 30 Sep 2011 04:06:58 +0000

I’ve also been thinking about the identical topic currently. Pleased to discover someone on similar wavelength! Great post.

By: Restoration Media

Restoration Media — Fri, 05 Jun 2009 17:37:04 +0000

I definitely agree. We need to be very careful about flooding the inboxes of these people with the same emails. At the same time, we can’t be too cautious to the point that we lose business because we are afraid that we are sending way too many emails. Finding the right balance is very important and a well thought out strategy should be implemented. Great thought!

By: Barbara Hales

Barbara Hales — Sun, 15 Mar 2009 10:42:40 +0000

The executive interviewed is right and wrong. We become numb to email from the same people if the content is the same- a rehash of the promotions continually. However, if every new email is fresh, with new and helpful ideas, the consumer will not only open and read the email constantly, but look forward to receiving them as well.