Silverpop - Real-Time Web Site Authentication
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Real-Time Web Site Authentication

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
04 August 2005

In what may become a rising tactic in combating spam and phishing, EarthLink is adding an anti-phishing weapon to its arsenal that scrutinizes the validity of embedded URLs in emails and Web sites in real time, and warns users before they navigate to them.

E-Scam by Digital Envoy, utilizes patented IP intelligence technology to uncover information about online users such as location, domain name and connection speed, based solely on IP addresses -- and a rules-based engine to make real-time decisions about the risk associated with a given email, such as the true location of the mail server and the validity of embedded URLs.

"E-Scam does what a phishing solution should: it provides consumers with the tools and information necessary to authenticate Web sites or emails in real time, eliminating the need for end users to have any interaction with malicious Web sites," said Rob Friedman, executive vice president of corporate development for Digital Envoy.




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