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Pragmatic Marketing

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by: Will Schnabel (@wschnabel)
02 March 2007

Vtrenz had the opportunity to participate in a briefing with Adam Sarner (Gartner) this week.  Will Schnabel described Vtrenz’ marketing style as “pragmatic” and it’s an accurate description.  Vtrenz marketing department deployed our newsletter on Tuesday (if you have not seen it, please sign up here).  As with any newsletter, writing the content for the different features was the most time-consuming activity in the whole process.  What still thrills me, even after using iMarketing Automation to create and send all the Vtrenz newsletters since I first took over this project, is how quickly I could segment the list to which I sent the email and how I can know just minutes after sending the email it’s deliverability, open and click-through rates.  The platform provides me (a typical marketing professional with many other projects on my plate) with functionality to preview, test and ultimately send communications that keep our contacts informed about industry best practices.

The discussion about pragmatism arose because Adam Sarner asked about Vtrenz’ competitive advantages.  Most notably, we stress rapid implementations and having our users able to “go-live” in days and not months or years.  Also, Vtrenz has a significant pricing advantage over other similar marketing automation solutions. 

This week, Seth Godin wrote the only way to grow in B2B is finding a product / service people need and then excelling at offering that.  At Vtrenz, we pride ourselves on being down-to-earth, non-technical marketers.  Our Professional Services team is made up of people who have been in our users’ shoes and so they know what it’s like to have a campaign to get out the door but also to have hundreds of other to-do’s.  Vtrenz builds technology for you, the user.  And we excel at providing pragmatic marketing automation. 




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