Michael Gerber is the author of more than a dozen books aimed at helping entrepreneurs succeed. The series is organized around a concept he calls the E-Myth, which is short for Entrepreneur Myth. His books are regularly lauded by Inc. magazine and others as being among the top titles that entrepreneurs should read.
One of the key tenants in his teachings is that entrepreneurs should focus not only “in their business” but also “on their business.” That is to say that in addition to doing the work of designing, making, shipping and servicing products, entrepreneurs need to focus on their business processes by documenting and improving how their operation works. In doing this, it becomes easier for them to effectively scale the business and enlist the help of others. Applying these concepts to your marketing organizations can also help you make substantial strides in increasing your efficiency and effectiveness.
For most marketing organizations, working “in the business” means delivering on many fronts, including:
Developing company and product positioning based on research, competition and the company’s core competencies
Writing collateral material, email content, website copy, press releases and blog posts
Designing creative for print and interactive formats, including branding elements
Conducting events, including shows, seminars, Webinars and conferences
Distributing leads to sales and tracking the sales pipeline
Reporting and sharing results inside and outside the company
Managing budgets, spend history and personnel
Communicating inside and outside the company using social media platforms and presentation tools (often PowerPoint)
Whew! That’s a lot of responsibility. To accomplish all these things, marketers must work “on their business” so that they can achieve all their objectives as efficiently as possible. By investing in process changes and improvements, you can realize gains in productivity and likely see an improvement in results as well. Let’s look at three examples:
1)Shift from batch-and-blast emails to automated programs or campaigns. Produce all the content up front and then automate the mailings so they take place over a period of time. Plan for conditional exit rules so that once someone meets your established criteria, they’ll be removed from the campaign. This usually means that email recipients who become qualified are removed from the campaign and routed to sales.
2) Document all your processes for seminar, Webinar, conference and trade shows. This includes pre-show marketing, event management and post-show follow up. Implement automated programs for all these communications. Once you’ve defined all your processes for one event, you can copy the campaign infrastructure and use it for the next event with only slight modifications.
3) Formalize and outline your criteria for lead scores. Build a point system based on the criteria you need. For example, assign points based on data collected in a Web form. Automatically route leads to the appropriate resource. Also, define rules for those companies or leads that won’t be forwarded. For example, if you don’t have an office or partner who can service opportunities in Taiwan, don’t forward those leads on to your reps. Also, don’t bother forwarding leads where the email domain matches your competitors’ domains. Documenting these rules in your marketing automation system will make it far easier to track results and eliminate labor-intensive, manual routing.
Look at your marketing department with a renewed focus “on your business,” and you’ll reap the rewards of improved efficiency and effectiveness.
Ever wonder why LinkedIn is often overshadowed by Facebook and Twitter? True, it doesn’t have the 800 million users of Facebook or even the 200-plus million of Twitter. But think about it: Your audience on LinkedIn probably has more business-savvy folks than, say, the “Beliebers” you might see on Twitter. And LinkedIn allows direct interaction with these potential customers in a way that other channels don’t.
In fact, LinkedIn company pages can be an excellent social channel for B2B marketers if you take certain steps to ensure you’re optimizing your company’s page to its full potential.
The numbers, while not at the Facebook level, are impressive: As of February 2012, there were more than 150 million active LinkedIn users, more than 2 million LinkedIn Company Pages and more than 1 million LinkedIn Groups. Professionals actively research and discuss their respective industries on the social network, making it a terrific outlet to introduce your brand to prospective customers while keeping current ones updated and educated.
According to a recent study from InsideView, 47 percent of B2B companies are already using LinkedIn. So, how do you get an edge on your competitors? First and foremost, you’ll need an awesome company profile. This brand page is the first thing someone sees when looking at your company on Linkedin, and first impressions are everything.
Here are five tips to help build the perfect LinkedIn Company brand page.
1) Have a strong Overview
This is the “front page” of your company profile and what page visitors see first, so make the most out of your company description. Provide a strong paragraph explaining your business offering—and keep in mind only the top portion is visible at first. It’s also a good idea to tease your Products Tab—this is where you will be able to generate leads for your company.
Don’t forget to list your specialties as well. For example, we include “Email Marketing, Lead Management, Multichannel Marketing Solutions and Marketing Automation,” letting potential customers know exactly what we do and what we offer.
2) Highlight your products and services
The Products tab is where you can turn browsing visitors into leads. Include a strong description, detailing what your company offers. You also have the opportunity to add a little visual flavor to your page with three banners of your choosing. We currently display our demo and videos for two product features. Only the demo is behind a registration form – sometimes it’s best to give away content for “free” on social. Long forms on social channels can sometimes turn away prospects who want to learn more about your company.
Recommendations are also housed on the Products tab. Users who have experience with your product will have the ability to review and recommend, which can go a long way in the eyes of potential customers while at the same time creating searchable and attractive content. It’s easy to ask your best customers to recommend your products or services through the LinkedIn “Request Recommendations” feature. When a user recommends your product or service on LinkedIn, their network connections are immediately notified—keeping people buzzing about your brand.
3) Update your Status frequently
Don’t forget to update your status. Remember, LinkedIn users are exactly the audience you want to be reaching. Updates can include buzzworthy topics that simply incite conversation, or they can be lead generation posts about events, webinars or links to new pieces of content. Jonathan Lister, LinkedIn’s VP of North American sales for marketing solutions recently said, “We’re seeing some of our highest engagement rates across the board on status updates to members.”
Each like, comment or share your post receives exposes your content to a new audience. So, update well and update often!
4) Include recent blog posts
The more quality content your profile has the better. Create a “Recent Blog Posts” section—LinkedIn allows page administrators to sync a company’s blog to its LinkedIn page. Providing recent blog posts allows visitors to view more of your company’s personality, offerings and thought leadership. Additionally, it will drive extra traffic to your website.
5) Remember to optimize the “Careers” section
A Careers tab is a great opportunity to liven up your page and add a wealth of content that can attract users—you never know who is looking at your profile. A very qualified job candidate could be browsing your page and find a position that would be suited to them. Include employee testimonials, contacts for HR and recruiters and if appropriate, list your employee benefits. Be creative—it’s a great place to distinguish your corporate page from others and really convey your company’s personality.
Need a great example to help you start building your company’s LinkedIn page? Check out Silverpop’s and get building!
Today’s marketers face the challenge of needing to reach thousands of individuals who are in and out of multiple channels, multiple times each day at a personal level. Not daunting at all, right? With marketing automation technology however, marketers are able to do just that – deliver targeted, relevant messages with a “set it and forget it” tool. Many marketers may struggle with where to begin though, so Silverpop friend Software Advice is performing a “State of the Market” survey to see how marketers are addressing the need for marketing automation consulting and related services.
We recently conducted our own customer survey at Silverpop, which indicated marketers see several benefits of marketing automation. These benefits include higher email open rates and better segmentation, among other things.
While many marketers already are realizing the benefits of automation, many departments face some barriers or are at the beginning stages of implementing any kind of marketing automation technology. When asked to indicate what their 2012 goals included, 66 percent of respondents indicated they would like to implement more automated campaigns. Other goals included:
Gain insight (63%)
Increase efficiency (62%)
Lead volume (61%)
Personalize messages (55%)
Many marketing departments are beginning to recognize benefits and are interested in taking a step forward either with a new installation of marketing automation technology or with an expansion of capabilities of their existing platform. As they assemble their game plan, marketers are also considering how strategic consulting and implementation services could speed their path to success. Software Advice is conducting a brief survey to understand the role that these supplemental resources are playing in your implementation or your plans, and they would like to know where you stand. Please take the brief survey here. Thank you in advance for your participation.
(This is the second in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers.)
Marketing is under pressure to create activities to drive sales leads:
Let’s do a new white paper!
We should do a Webinar this month.
Let’s sign up as a sponsor for an event.
No doubt those are useful activities, but ask yourself some questions. What will our white paper be about? What should the topic of the Webinar be? Which event should you attend? Too many marketers guess at the answers.
To answer those questions, you need deep insights into prospective buyers.
What are their key issues and concerns?
Where do they go for information? (peers, Facebook, LinkedIn, etc.)
Whom do they trust? (analysts, peers, consultants, etc.)
But one of the most common mistakes in developing buyer personas is failing to make the persona/product connection. Your goal is to uncover sales leads, not just talk to buyers. Expert Adele Revella of BuyerPersona.com emphasized this in my interview of her on Mad Marketing TV.
The key is to ask about the problems buyers were trying to solve when they selected your product and what results they got from using it. The goal is to put the purchase in the terminology and view of the buyer. If you can articulate your product value in buyer terms, you’ll be vastly more effective.
The bottom line is this: Without comprehensive buyer personas, your downstream marketing activities will lack effectiveness.
Action Item: Do some research and download the free templates at www.buyerpersona.com/.
Foursquare provides a variety of free business tools—everything from specials (discounts, rewards, free offers) to venue analytics—all to help you reach the 20 million people checking in with Foursquare.
In order to take advantage of Foursquare’s business tools, you’ll need to work with Foursquare to claim ownership of your venues. Fortunately, Silverpop is here to guide you through the process.
For businesses with fewer than 10 locations:
For venue owners that want to claim fewer than 10 locations, follow these instructions:
1) Find your venue on Foursquare by using Foursquare’s search tools.
2) Click on your venue’s page and locate the “Claim here” link. Click on this link to start the venue-claim process.
3) From here, you’ll be asked a variety of questions to ensure you are the owner. During this process, make sure you are logged into the Foursquare account that you will use to manage your venues. If you don’t have a Foursquare account, setup is easy.
4) When you’re ready to actually complete the claim process, Foursquare will let you claim the venue by either:
a) Answering a call to your business’s verified phone number
b) Sending you snail mail with a verification code
5) If you’re able to verify your phone number with Foursquare’s system, congratulations! You’ll be able to instantly start accessing their analytics and running specials. If you chose the snail mail option, you’ll be able to complete the process after receiving your instructions from Foursquare.
For businesses with more than 10 locations:
Foursquare has created a great process to help you do a bulk claim of all your venues. To get started, you’ll need to manually submit a request to Foursquare to execute your bulk claim. You can submit your request at http://support.foursquare.com/anonymous_requests/new.
From there, make sure you have a spreadsheet of all your locations handy. You’ll need the venue names and addresses for each location. This ensures Foursquare can properly match and claim your venues.
During the claim process, when asked what you need help with, select “Foursquare for my business/managing my venue(s).” Give a brief description that you’d like to claim your multiple locations, include your Foursquare account URL, and attach your spreadsheet.
Once this process is complete, you’ll be able to run specials and access venue analytics across all your locations.
Now that you’ve claimed your venues, it’s up to you to create a great campaign that gets people to check into your venues.
This month, I’m pleased to have Carey Marston from SmartPak Equine appear on our “5 Questions” blog. Carey has been an employee of SmartPak Equine since 2005 and is currently its email marketing manager. She handles the daily responsibilities of all thing email, working closely with the email designer/developer and business owners to send the right messages to the right segments.
Carey knows her target market—fellow equestrians. She has been an equestrian since she was about 7 years old and rode throughout her entire childhood and while she attended UCONN. When she found SmartPak right after college, she knew it was a great fit—working in the animal industry and utilizing her Animal Science degree, but also learning marketing in a more corporate environment.
1) Much of SmartPak’s program is dedicated to lifecycle messages. What types of lifecycle messages are you sending today? How did you get started?
SmartPak is currently sending order reminder, abandoned cart, rate and review, win back and on- hold reactivation emails to name a few. We also send transactional messages such as order confirmations, shipment confirmations, password recovery, etc. We began by analyzing the current business goals and which emails would be the most pivotal in driving the response we wanted to grow the business. We started with one email at a time and rolled each out based on the timing we thought made sense. We’re always tweaking copy and timing.
2) I can imagine that putting together a lifecycle email program took a lot of effort. How did you convince your management that it was a good investment for SmartPak?
When I joined the Web team, we already had a handful of automated emails in place, but they were sent from our internal system, took lots of effort to update and lacked reporting tools. As I started to learn more about our email program, I discovered the need to have our promotional (blast) emails and our automated messages on the same email platform to be able to measure response, track sales and determine who was actually getting which emails. Not having this information was a sore spot when it came to reporting on the automated messages we already had in place, and luckily, it was pretty easy to convince management that the entire email program needed to be more in the hands of marketing versus IT.
3) What was the “aha” moment when you realized that your program was taking off?
That moment occurred when our program started growing 40 percent year over year and our opt-outs were remaining consistently low.
4) How have you used customer reviews within your program?
We do incorporate reviews into our emails, as well as the majority of our marketing mediums. We started by testing the incorporation of reviews in product grids within our promotional emails. Since we know, and many studies have already been done, that user-generated content can increase sales and customer trust in your company and products, it seemed like a logical move to continue incorporating customer reviews into as many of our emails as possible. We also send a handful of promotional emails targeted at a customer’s riding discipline oriented around “Top 10 Products Rated by Riders Like You,” pulling in the highest-rated products based on other reviewers’ disciplines similar to the email recipient’s, so they are very targeted.
5) You recently presented at the Email Evolution Conference. Would you recommend the conference to other email marketers? What was the best question an attendee asked after your presentation?
I would definitely recommend the eec to other marketers. I thought there was a vast amount of information, and I walked away with a lot of ideas. I also had a lot of opportunities to connect with marketers like myself.
One of the most common questions we got was how we made all our automated messages happen. How much work did it take to get started? How did we deal with all the data? My one piece of advice was that we had a plan going into it and that made all the difference. Try not to get overwhelmed with the amount of data you have available and start small. They don’t all get built in one day.
A few years ago while attending TED, I found myself sitting next to a gentleman a couple years older than me. As is the custom at TED, he said hello and asked what I did for a living. I told him a little about Silverpop, and as the conversation progressed I was excited to discover that he was an architect and had designed several buildings. You see, I’ve always loved architecture and sometimes even joke that perhaps I missed my true calling. Had he done any buildings I might have seen, I asked? I’ll never forget his response:
“Have you been to the Guggenheim Museum in Bilbao?”
Yep, I was sitting next to the world-renowned architect Frank Geary, which was totally cool. Even cooler was the fact that he was the one who started the conversation. But that’s one of the many things that’s so neat about TED—the people there, no matter how famous, remain ridiculously approachable.
It dawned on me when I attended TED earlier this month that I’ve been going for a full decade now—making the pilgrimage to California for this annual gathering of fascinating thinkers and doers that’s been called a “four-day symphony of the mind.” When I first started attending the conference, the leadership was transitioning from founder Saul Wurman to publisher Chris Anderson, and it’s been fun to watch it grow even as it’s remained a truly mind-expanding experience.
Under Anderson’s leadership, TED hasn’t been afraid to try out-of-the-box stuff. I like to see them exploring new ideas and concepts. I remember thinking it was heretical to share conference videos online, for example. Yet it turned out to be a fantastic experiment—the awareness of TED and, more importantly, the sharing of ideas has been extraordinary. Likewise, the decision to expand and create “TEDx”—miniature TEDs scattered around the country—sounded good, but I wasn’t confident they could match “big TED” (as it’s called). Again, I was pleasantly surprised—the ones I’ve attended have been true to the lofty standards of the main TED event.
In short, I feel very privileged to have been a part of watching TED evolve for more than a decade. In honor of the occasion, here’s a look back at my 10 favorite TED videos (in no particular order):
1) Derek Sivers: How to Start a Movement
In this short presentation, Sivers provides an entertaining and insightful view into the fundamentals of leadership.
2) Pattie Maes and Pranav Mistry demo SixthSense
TED is often a mind-expanding experience, and that’s certainly true here. Incredible innovation—the true merger of design, creativity and technology.
3) Robert Gupta and Joshua Roman duet on “Passacaglia”
I was sitting in the front row for this performance, about eight to nine feet from Gupta and Roman, and I could see the sweat forming on their brows. I could see how they watched each other. The music was as real as the keyboard I’m typing on. I’ve never experienced anything like that before.
4) Bill Gates on Energy: Innovating to Zero!
Gates is a remarkable speaker—his ability to distill an impossibly complex discussion down to something that is simple and inarguable was perfectly applied here to the problem of energy innovation.
5) Vijay Kumar: Robots that Fly … and Cooperate
I’m an unabashed fan of robots and had been following Kumar’s work for a long time. Seeing him live and hearing him tell the story of his team’s work was a real treat. This is about as cool as it gets.
7) Jennifer Lin Improves Piano Magic
This is probably one of the astonishing displays of raw talent I have ever seen—and from a girl just 14 years old at the time. Make sure to watch the part starting at 17 minutes where she’s given five random notes and composes a beautiful piece on the spot.
8) Theo Jansen Creates New Creatures
These moving sculptures are a metaphor for life—absolutely ingenious. Jansen brought one of them to the conference and I spent a while examining it and playing with it on the Monterey beach.
9) Sarah Kay: If I Should Have a Daughter …
I had no idea what to expect from a speaker labeled as a poet, but Kay was astonishing. Her wisdom and insight exceeded her years. And her humility and genuineness made her presentation all the more engaging.
10) Simon Sinek: How Great Leaders Inspire Action
An incredibly powerful and insightful view into how great leaders inspire. (This is actually from TEDx, but it’s one of my favorites.)
So, what are your all-time favorite TED videos? Please share your picks in the Comments section.
I often admit the rise of Sarah Lacy’s PandoDaily has given me reason to love a tech blog again. And case in point, I was suitably impressed with Greg Kumparak’s in-depth look at how Facebook is adding multiple layers of measurement tags to its emails. It was a deep, balanced look at the topic without a boatload of page view-inducing hyperbole—well, maybe the word “creepy” in the headline was a bit much, but I’ve got nothing but love for the PandoDaily crew.
The gist of the piece is that Facebook is employing an alternate tag to measure email opens—an obscure, Internet Explorer-only HTML sound function that bypasses the image suppression issues regularly associated with traditional single-pixel measurement. I was pleasantly surprised to see that most of the 30-odd comments skew away from the false privacy hysteria that’s all the rage these days.
So why is this important to email marketers? Clearly, campaign measurement and spend optimization are two huge issues for those who embrace email marketing at scale. Knowing who interacts with our messages—even at the open-only level—speaks volumes about our subject lines and “From” addresses. And understanding the differential between open and click metrics delivers insight on the quality of our offers.
While the rise of image suppression techniques within email clients such as Outlook and Gmail has rendered these metrics more directional than concrete, the data is still absolutely critical. So when data is better, our campaigns are smarter—and more relevant to our recipients, which is the real Holy Grail.
And when we’re talking about high-dollar budgets, a couple percentage points of effectiveness can have a monster impact on revenue and channel choice. For example, in my Agent ROI talks, I focus on how social and email work together most effectively. Some of the brightest marketers are engaging in conversations across many social networks, with a clear objective to drive an email opt-in. (See our infographic on using social to increase opt-ins.)
Once they earn the opt-in, it’s time for well-orchestrated campaigns and smart marketing automation tactics to kick in. If we’re doing a great job, the conversion event will be triggered by a beautifully timed email campaign. At a minimum, we’ll have deeply considered our prospect’s buying cycle and kept him or her informed and engaged until the conversion moment is upon us.
Let’s also give credit where credit is due—and challenge ourselves in a similar way. Facebook saw a reporting challenge in a major segment of its business and was creative enough to work closely with engineering to craft a solution. How many marketers have willingly crossed that chasm to include technical folks in solving real-world business challenges?
Not enough, I’d contend. And guess what? Solving difficult business problems can be just as rewarding for a developer as squashing a bug. Give your technical folks an opportunity to make your marketing life easier, and you might just be surprised how eager they are to help. (Granted, if you’re in a big enterprise you might need a secret contact or two —but I’d virtually guarantee they exist.)
So let’s continue to keep the discipline of marketing at the center of our world. The better data we can derive from targeted but aggressive testing, the smarter our campaigns will be. And this intelligence allows us to better live up to our users’ expectations of a compelling email channel, which in turns drives revenue and repeat business. Think of your marketing efforts as an ecosystem you should measure, enhance and protect as necessary. Cultivating a forward-leaning homeostasis should be near the top of all our to-do lists.
Nothing like waking up on a sunny Saturday morning and having an airline remind you in an offhand way how old you are:
I didn’t realize I’d been a member of the AAdvantage frequent-flyer program for 25 years because I don’t fly American very often. But the email did make me think about what was good and not so good about it and how you can create an anniversary message that resonates with your customers.
Customer, member, purchase and other anniversary emails are specific to the individual. So, they can be incredibly relevant and deliver a high return on a relatively low volume. Also, because they’re automated messages triggered by a date, they’re set up in advance and then automagically keep on delivering results.
Customers like to be appreciated for the money they’ve spent on you over the years. They have many choices, as your airline pilot is likely to remind you as your plane approaches the gate.
So, saying “Thanks!” is a nice touch, but like a birthday email, an anniversary email can do more than just deliver a simple greeting.
How well did this email from American Airlines do its job? Below are a few observations:
1. Inbox presence: American used a lengthy “From” name—”American Airlines AAdvantage Program”—which differentiates it from promotional emails. However, only “American Airlines” will show in many email clients and inboxes.
Although first-name personalization can be tricky, it works in this subject line: “Loren, Happy Anniversary!”
Because I’m not a regular American flyer, my participation in the frequent-flyer program isn’t top of mind. But I did open the email because the subject line was intriguing, given that I didn’t know which anniversary it meant.
Twenty-five years as a customer is a pretty significant milestone. So, the subject line should have been something like “Happy 25th Anniversary with AAdvantage.” (Read more on “From” names and subject lines.)
2. Creative content: Seriously? I find this email ugly and amateurish looking. Perhaps that’s a bit harsh, but it looks like someone just grabbed a stock photo of ribbon, inserted “Happy 25th Anniversary” and threw a box around it.
Email is a major branding vehicle, but this message does almost no branding. No planes, destinations or photos of flight attendants, pilots or happy passengers.
Zero creative thought shows in this email, even though the possibilities are nearly endless, including leveraging the obvious silver-anniversary theme.
3. Creative tone and personality: Anniversaries should be warm and fuzzy events, but this copy has no personality. It looks and reads like a business letter, from the salutation all the way down through the signature.
I did like that the message was from and signed by a real person, in this case the president of the AAdvantage loyalty program. But let’s get some personality, shall we?
Here’s where integrating your email and ecommerce or CRM systems can pay off. Tell your customers a little about their history with you, such as how many products they’ve bought over the years.
In this case, how about showing how many flight segments and miles I had flown over the years? Or my standing relative to other AA members, or how many other customers had reached the 25-year milestone? Perhaps the potential return might not warrant the resources needed to enable all these ideas, but some of this data is easily and readily available.
If the message doesn’t offer an incentive or gift, the marketing team should expend a little effort to create more fun or engaging copy.
How about dynamically populating the emails with top movies from the anniversary’s base year (in 1987 they were The Princess Bride, Full Metal Jacket and The Untouchables), TV shows (“The Cosby Show,” “Family Ties” and “Cheers”) or Billboard hit songs (“Faith” by George Michael, “Livin’ on a Prayer” by Bon Jovi and “With or Without You” by U2)?
4. Social presence: Buried after the signature are icons for what appear to be American’s mobile app and Facebook, Twitter and YouTube channels. I have no idea what I’m supposed to do: Like? Follow? Post something? Watch the “United Breaks Guitars” video?
Twenty-five years is a long time. How about embedding pre-populated “Tweet This” and “Post to Facebook” links/icons with a message that declares something like “Whoa! I just had my 25th anniversary as an American Advantage member … That’s a lot of flying.”
How about a link to American’s Facebook page asking me to post about a great experience on an American flight? (Perhaps this is dynamic content reserved only for top-tier members.)
Whether it’s a 10-, 15-, 20-, 25- or longer anniversary, turn the event into an opportunity to engage with your customers and allow them to tell your story for you.
5. Extending the customer relationship: This message had no promotion or call to action, merely a greeting. That’s OK if your only goal is say “Thanks,” but it doesn’t acknowledge the customer history in any way.
Perhaps loyal frequent flyers on American received a gift or an incentive. But I would have liked to have seen a call to action that got me back to the website, and not just to buy a trip. I could have learned what’s new at American, updated my profile, done some fare shopping or checked out vacation packages.
The message does have one valuable nugget of information: I can use my AAdvantage miles on 20 other airlines. How about linking to the website so I can find out which ones?
I happen to fly a fair amount—about 100,000 miles each year—but very little on American. Knowing my sporadic use of the airline, American could incorporate some dynamic content with messaging and offers that is commensurate with customer loyalty or history.
6. Overall Grade — D: I give American points for actually remembering and communicating my 25th anniversary as a member of its loyalty program, but I think the actual effort was equivalent to handing out a bag of peanuts: expected but not very memorable.
Are you leveraging customer anniversaries in your email program? Any experiences or lessons learned to share? And finally, what did you think of the American Airlines email? Please share your comments below.
As the show floor opens at Microsoft Dynamics Convergence 2012, I could not be more excited to share the news that Silverpop is acquiring CoreMotives, an early leader in the rapidly growing Microsoft Dynamics CRM marketplace. CoreMotives and Silverpop share a similar vision—to help marketers build amazing online relationships quickly and easily. And for the 2 million users of Microsoft Dynamics CRM, CoreMotives sets a new standard in ease-of-use and seamless integration.
Unlike other marketing automation solutions, CoreMotives runs completely within Microsoft Dynamics CRM, so marketers can begin executing their campaigns almost immediately without complicated set ups or learning a new application.
Founded in 2009, CoreMotives has quickly grown to more than 800 accounts in 34 countries, emerging as the leader in the Microsoft Dynamics CRM Marketing Automation marketplace. Whether through Silverpop’s Engage platform or CoreMotives’ application, the combined companies offer a range of solutions that can meet the needs of every marketing department, regardless of their size, their budget or their level of expertise.
On behalf of my 450 Silverpop colleagues worldwide, I look forward to welcoming the CoreMotives team as well as each and every one of its customers to the Silverpop family. The world of marketing is changing at an accelerating rate and we are incredibly excited to be building this future together.
