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Mobile Phones as the Next Ramp to the Internet

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
04 May 2006

eMarketer recently caught my attention with some startling data on how quickly Internet mobile phone usage is growing. Citing an A.T. Kearney report, eMarketer said the percentage of multi-media phone users in North America who have browsed the Internet and/or checked their email at least once a month on an Internet-enabled phone has more than doubled from 28 percent in 2004 to 60 percent in 2005.

eMarketer also cited an Ipsos Insight study showing that mobile phone ownership is on the rise worldwide and positing that the devices are poised to become the dominant Internet platform outside the home. The Ipsos study did find however, that growth in Internet browsing on mobile phones was flattening in the U.S. and Canada, where wireless Internet access via notebook PCs appears to be emerging as the stronger out-of-home Internet platform.

You can check out the full article here.




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