Google’s new service, Latitude, zeroes in on the geographic location of mobile phones to let friends know where you are. Privacy advocates question whether consumers will be comfortable having their locations [...]
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Tags: Google, mobile, privacy, SMS
Category: Engagement Marketing, Mobile Marketing, Social Marketing, The Future of Marketing 2 comments Share and Enjoy This doesn’t really apply to what we all do, but I found this recent article appearing in The New York Times very interesting, and demonstrative of the fundamental shifts taking place in how people communicate. According to the story, the once-indispensable tool for busy offices and households, voicemail, appears to be going the way of the [...] Tags: SMS
Category: Misc, Mobile Marketing, Social Marketing, The Future of Marketing Leave a comment Share and Enjoy When chatting socially with someone between the ages of 16 and 25, I often steer the conversation toward their online habits. What sites do they visit? How much time do they spend online? And, my favorite, what do they do with their cell phone? While this doesn’t represent real market research, the answers are interesting, especially [...] I’m blogging live here from the ad:tech conference in Singapore. My colleague, Will Schnabel, our vice president of international markets, and I are both speaking at the conference. Kudos to the ad:tech team for putting on a great show. There are 600-plus registrants from countries across Asia. The choice of Singapore is excellent—it’s an incredibly modern, [...] Tags: iPhone, SMS
Category: Conference, Mobile Marketing, The Future of Marketing Leave a comment Share and Enjoy In my last post, I said mobile marketing would take on forms that we can’t predict. Well, I read about just such a new approach in a Feb. 25 article in The New York Times. Most of the ideas for location-based marketing are either interruptive (e.g., SMS someone when they walk near your store) or based [...] Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific pages) would bring interactivity to the wireless phone. We’d be redeeming coupons from in-store banners and swiping our cell phone screens at the cash [...] Tags: Google, iPhone, mobile, SMS
Category: Mobile Marketing, The Future of Marketing One comment Share and Enjoy When asked about mobile marketing, many email marketers immediately jump to the idea of targeted outbound SMS messaging. And, if they think about it for a while, they also mention transactions and alerts (e.g., a notification that your plane’s gate has changed while you’re at the airport). The more I learn about mobile marketing, the [...] The New York Times published a thought-provoking article (requires free log-in) on mobile phone ads. I’ve shared my thoughts on mobile advertising before, and as the debate rages on, I’m glad to continue to pitch in with my views. The “new” idea is that consumers will accept ads in return for lower cost or free mobile [...] Steve Smith recently wrote an article for MediaPost’s Mobile Insider citing recent Nielsen study findings that video makes up less than 1 percent of iPod usage. Wow. That got me thinking. Is video really going to catch on in handheld players and phones, or is it a pipe dream? As those of us from the email [...] Amidst a near frenzy of investment and optimism about content and marketing on mobile devices, ESPN quietly announced it is canceling its widely hyped, privately branded mobile phone service. I applaud ESPN for making such a progressive move by launching the service, and even more for its willingness to accept that it didn’t work out. The [...] |
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