Silverpop - Mobile Content That Didn't Work Out
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Mobile Content That Didn't Work Out

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
02 October 2006

Amidst a near frenzy of investment and optimism about content and marketing on mobile devices, ESPN quietly announced it is canceling its widely hyped, privately branded mobile phone service.

I applaud ESPN for making such a progressive move by launching the service, and even more for its willingness to accept that it didn't work out.

The moral of the story: not everything mobile will be a huge hit, but you'll never find the huge hits if you don't try new things.




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