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Has Twitter Reached its Peak?

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
12 October 2009

I figured I'd open with a provocative title. No, I'm not really serious that Twitter might start losing its amazing popularity. But, a recent article in TechCrunch brought to light a defining moment in the world of Twitter.

Apparently, Miley Cyrus, the teen idol also known for her TV show, Hannah Montana, just released a video on YouTube that I'm sure the folks at Twitter are squirming over. Having reached 2 million followers, Miley is now quitting Twitter. She's had it. The video takes the form of a rap song, and it was fairly painful for me to watch so I’m not going to share a link to it. (You’ll have to search for it yourself if you really, really want to watch it.) <Grin>.

Of course, Twitter will probably be fine without Ms. Cyrus—a recent Nielsen study showed that Twitter has far fewer tweener viewers than you'd think. Nonetheless, they may have just lost a few hundred thousand Miley devotees.




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