“How important is it to create different types of content for marketing campaigns? Do I need to create video content, SlideShare presentations and blogs, along with everything else I do?”

That’s the question a marketing colleague recently posed to me, which led to a discussion about the importance of repurposing content for various channels. Having multiple forms of content allows marketers to significantly expand the reach of your brand. Search engines play favorites for content—especially video—that resides outside the walls of your site. The more social references to your content, the wider your exposure to future search visitors. The end result? Higher consumption and more leads.

But how to think of this in terms of content distribution? Here are thre