Has your marketing team evolved to meet the needs of the modern day buyer, who typically doesn’t engage sales until more than halfway through the purchase process and is more educated, self-reliant and social than ever? If not, we encourage you to not take the lead of Olympians past and present and strive to go faster, higher and stronger, jump-starting your department with new approaches and training regiments that make it more transparent, helpful and human.
In honor of the 20th anniversary of the most famous of Olympic squads — the Dream Team — we present an illustrated look at how Michael Jordan, Magic Johnson, Larry Bird and more align with the ideal modern-day marketing team:
1) “Building the Dream Team: Staffing Strategies and Organizational Considerations for the Modern B2B Marketing Department” (white paper)
2) “Behavioral Marketing: What It Is and Why It’s So Exciting” (blog)
3) “The New Marketing Team: Who You Need to Succeed” (blog)