Comments on: Marketers Flocking to Social Media http://www.silverpop.com/blogs/email-marketing/marketers-flock-to-social-media.html Email.Marketing.Automation. Sat, 11 Feb 2012 08:29:49 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Judie Teddy http://www.silverpop.com/blogs/email-marketing/marketers-flock-to-social-media.html/comment-page-1#comment-11022 Judie Teddy Mon, 03 Oct 2011 01:52:22 +0000 http://silverpopweb01.beacontec.com/blogs/email-marketing-new/uncategorized/marketers-flock-to-social-media.html#comment-11022 http://www.techsumo.net/2011/08/15/hadoop-yahoo-big-data-brighten-bi-future/ http://www.techsumo.net/2011/08/15/hadoop-yahoo-big-data-brighten-bi-future/

]]> By: Scott Rozic http://www.silverpop.com/blogs/email-marketing/marketers-flock-to-social-media.html/comment-page-1#comment-400 Scott Rozic Fri, 13 Nov 2009 03:35:15 +0000 http://silverpopweb01.beacontec.com/blogs/email-marketing-new/uncategorized/marketers-flock-to-social-media.html#comment-400 <p>Bill, I think you are right, early "experimental" forays into social media by major brands has shifted towards driving awareness and growing towards customer acqusition. Clearly the intersection of social media and email marketing is one major step closer to true closed loop, multi-channel marketing. </p> <p>It's interesting the stats you've cited to show that B2B marketers are growing faster in their interest towards using social media for demand generation.</p> <p>What is so interesting about your point on moving closer to measurable lifetime value - is when you think of the exponential value of the network of friends behind a single user post on to a major social network. Email can be forwarded, but social media in the feed means that the friends and friends of friends are multiplies the lifetime value of a customer.</p> Bill, I think you are right, early “experimental” forays into social media by major brands has shifted towards driving awareness and growing towards customer acqusition. Clearly the intersection of social media and email marketing is one major step closer to true closed loop, multi-channel marketing.

It’s interesting the stats you’ve cited to show that B2B marketers are growing faster in their interest towards using social media for demand generation.

What is so interesting about your point on moving closer to measurable lifetime value – is when you think of the exponential value of the network of friends behind a single user post on to a major social network. Email can be forwarded, but social media in the feed means that the friends and friends of friends are multiplies the lifetime value of a customer.

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