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Location-Based Marketing in 2011: The Year in Review

Adam Steinberg, Silverpop
by: Adam Steinberg (@adams472)
19 December 2011

2011 was the most exciting year yet for location-based marketing, full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, we thought we’d look back on the year that was and highlight some of the key developments in location-based marketing in 2011:


What’s your pick for the biggest development in location-based marketing in 2011?  Share your thoughts with us in the comments section.

Interested in running your own location-based marketing campaigns? Contact us for a demo of PlacePunch’s marketing capabilities to see how you can get started with location-based marketing today.

Related Articles:
1) Infographic: “2011 Black Friday Check-ins
2) Blog: “5 Tips for Launching a Successful Check-in Promotion
3) Blog: “4 Ways to Work Check-ins into Your Marketing Mix

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