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Infographic: Comparing Email Marketing Tactics of UK Retailers to Their American Counterparts

Richard Evans, Silverpop
by: Richard Evans (@rlevans)
04 November 2011

In a recent study examining the email programmes of the Top 100 UK retailers, Silverpop found that whilst many companies have made strides in several important marketing areas, there’s still room to grow. Here’s an illustrated look at some key takeaways from this year’s study—including comparisons to American retailers—plus best practices to consider:

For more findings from the study and related best practice tips, check out Silverpop’s white paper, “2011 Silverpop Study: Email Marketing Trends of the Top 100 UK retailers.”

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  1. Claire Sanders

    Well I can vouch for sending checkout abandonment emails to customers, we have increased our conversion rate by approx 6% by just sending emails every 7 days to customers who have abandoned cart, it's all automated through Zencart (which i recommend). Can't believe the uptake with this is soo low, it's a win win and so simple! Regards Claire Keep It Personal

    Reply

  2. Max

    How is it possible that it's 2011 and still 1 in 5 companies aren't sending abandoned basket emails? Are you guys sure that that number is correct?

    Reply

    1. Richard Evans

      Hi Max – Fair question my friend. The number is low and does prompt a second look, doesn’t it? For a comparative figure, check out Econsultancy’s UK Email Marketing Statistics report published this month. It’s a fantastic compendium of email statistics, and in it they cite basket abandonment campaigns being used by only 13% of those companies evaluated: http://econsultancy.com/uk/reports/uk-email-marketing-statistics.

      Reply

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