Silverpop - Infographic: Comparing Email Marketing Tactics of UK Retailers to Their American Counterparts
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Infographic: Comparing Email Marketing Tactics of UK Retailers to Their American Counterparts

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by: Richard Evans (@rlevans)
04 November 2011

In a recent study examining the email programmes of the Top 100 UK retailers, Silverpop found that whilst many companies have made strides in several important marketing areas, there’s still room to grow. Here’s an illustrated look at some key takeaways from this year’s study—including comparisons to American retailers—plus best practices to consider:

For more findings from the study and related best practice tips, check out Silverpop’s white paper, “2011 Silverpop Study: Email Marketing Trends of the Top 100 UK retailers.”

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