With the proliferation of smartphones, the ever-increasing popularity of social media and the explosion of check-ins, companies have exciting new opportunities to connect with customers. Yet the vast majority of businesses aren’t tapping these “mocial” channels to increase their email database, with a 2011 Silverpop survey revealing that only about one in 10 marketers had an email opt-in form on their Facebook page, and only one in 20 used SMS to drive opt-ins. Here’s an illustrated look at the key mobile, local and social channels right now and how you can use them to build your email list:
Related Resources:
1) Tip Sheet: “10 Tips for Using Social and Mobile to Capture, Communicate and Understand”
2) Blog: “Leveraging Facebook to Grow Your Email Database”
3) Infographic: “Integrating Marketing Programs Across Social, Mobile and Email Channels”