Email Marketing Strategy from Silverpop CEO Bill Nussey

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Home > Blogs > Email Marketing Strategy from Silverpop CEO Bill Nussey> Email Overtakes the Telephone

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Email Overtakes the Telephone

A recent study by Datamonitor has found that email has finally surpassed the telephone as the preferred communications vehicle of choice. The same study also ranked instant messaging and the telephone as the most disruptive communication tools in the workplace.

It looks like email is going to be the best way for BtoB marketers to manage and build relationships for a long time to come.

Network World has a good overview of the study results here.

Posted by Bill on August 28, 2007 9:18 AM | Permalink

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