Email Marketing ROI More Than Double Other Online Marketing
For those who haven't heard, the Direct Marketing Association recently released some pretty astounding numbers surrounding email. In its latest Power of Direct economic-impact study, the DMA reports that in 2005, email marketing returned an astonishing $57.25 for every dollar spent. The same study found that the ROI of non-email-related online marketing was $22.52, or less than half.
All told, advertisers spent $12 billion for non-email-related online marketing, but just $300 million for email. Or put another way, email provides more than twice the ROI of other Internet marketing channels, but gets only 2.5 percent of the investment. I suspect we'll see that percentage grow significantly over time as more companies begin to understand email's unique ability to cultivate customer loyalty and high ROI over the long-term. Thanks to Email Data Source CEO Bill McCloskey, who ponders this conundrum in his blog.
