After braving the cold weather and crowds to research holiday bargains over the weekend, British shoppers are expected to log on to the Internet and order their gifts, with yesterday’s “Mega Monday” expected to be the U.K.’s biggest online shopping day of the year.
Despite the generally gloomy economic climate, Global Internet trade body IMRG predicts a big Internet turnout. Chief Executive James Roper says savvy shoppers are carefully researching purchases and playing retail channels against each other for the best deals. In fact, in the run-up to Christmas, IMRG expects Internet retail sales to increase 15 percent compared to last year.
Will Mega Monday live up to its name? Will strong email marketing continue to drive ecommerce to higher results? Speaking as an optimist who loves the holidays as well as a good bargain, I both expect and hope so.
