Comments on: Inbox 2.0 http://www.silverpop.com/blogs/email-marketing/inbox-20.html Email.Marketing.Automation. Sat, 11 Feb 2012 08:29:49 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Bill Nussey http://www.silverpop.com/blogs/email-marketing/inbox-20.html/comment-page-1#comment-376 Bill Nussey Wed, 05 Dec 2007 15:47:38 +0000 http://silverpopweb01.beacontec.com/blogs/email-marketing-new/uncategorized/inbox-20.html#comment-376 <p>The best way to get to the top of the inbox is to make sure recipients are looking at their email client when your message arrives. Fortunately, Silverpop offers this capability. You can use the per-recipient-send-times feature of your email marketing software to send a single mailing over a 24-hour or one-week period, depending on a time and/or day of the week that each recipient is most likely to see it. For example, Recipient A opened a message at 11:37 a.m. and Recipient B opened the same message at 6:32 p.m. Accordingly, Recipient A’s next message would be sent at 11:37 a.m. and Recipient B’s message would be sent at 6:32 p.m. </p> <p>In addition to sending messages that arrive at the optimum time for each recipient, be sure you are authenticated. Many major ISPs simply bulk unauthenticated email. Or, if they do let it through, they might display a warning that the sender could not be verified, or is not a trusted sender. So, if you haven't already done so, be sure to get authenticated by all three major protocols: SPF, Sender ID and DomainKeys Identified Mail. </p> <p>To activate the Silverpop per-recipient-send-times feature, or for assistance with your email authentication needs, just contact your client services representative.</p> <p>Thanks for your question, Jenny, and for making Silverpop your email service provider.</p> The best way to get to the top of the inbox is to make sure recipients are looking at their email client when your message arrives. Fortunately, Silverpop offers this capability. You can use the per-recipient-send-times feature of your email marketing software to send a single mailing over a 24-hour or one-week period, depending on a time and/or day of the week that each recipient is most likely to see it. For example, Recipient A opened a message at 11:37 a.m. and Recipient B opened the same message at 6:32 p.m. Accordingly, Recipient A’s next message would be sent at 11:37 a.m. and Recipient B’s message would be sent at 6:32 p.m.

In addition to sending messages that arrive at the optimum time for each recipient, be sure you are authenticated. Many major ISPs simply bulk unauthenticated email. Or, if they do let it through, they might display a warning that the sender could not be verified, or is not a trusted sender. So, if you haven’t already done so, be sure to get authenticated by all three major protocols: SPF, Sender ID and DomainKeys Identified Mail.

To activate the Silverpop per-recipient-send-times feature, or for assistance with your email authentication needs, just contact your client services representative.

Thanks for your question, Jenny, and for making Silverpop your email service provider.

]]> By: Jenny http://www.silverpop.com/blogs/email-marketing/inbox-20.html/comment-page-1#comment-375 Jenny Mon, 26 Nov 2007 15:42:12 +0000 http://silverpopweb01.beacontec.com/blogs/email-marketing-new/uncategorized/inbox-20.html#comment-375 <p>Bill - as we are currently using your product to send updates on our offerings, do you have any suggestions on what we can do to not only make sure our mailing "goes to the top of the list" or are we just stuck in trying to make our updates important and stand out on their own? Thoughts?</p> Bill – as we are currently using your product to send updates on our offerings, do you have any suggestions on what we can do to not only make sure our mailing “goes to the top of the list” or are we just stuck in trying to make our updates important and stand out on their own? Thoughts?

]]> By: Brad Feld http://www.silverpop.com/blogs/email-marketing/inbox-20.html/comment-page-1#comment-374 Brad Feld Tue, 20 Nov 2007 13:01:42 +0000 http://silverpopweb01.beacontec.com/blogs/email-marketing-new/uncategorized/inbox-20.html#comment-374 <p>Bill - lots of chatter going on about this right now. A few breadcrumbs at http://www.feld.com/blog/archives/email/</p> Bill – lots of chatter going on about this right now. A few breadcrumbs at http://www.feld.com/blog/archives/email/

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