Our friends at Goodmail recently announced an extension to their certified delivery program called Goodmail CertifiedEmail Paper Suppression. (You can read about it here.) I’ve been in the email business in one form or another for 20 years and the question has always been, “When will email really step up and become a replacement for the venerable fax machine and paper?” Many companies over the last 10 years or so have introduced solutions in this area but, to my knowledge, none have really caught on.
What makes the Goodmail solution interesting and potentially ground-breaking is the company’s ability to offer this at scale. First of all, it is including marketers as a target audience, which opens up a whole new realm for legally-certifiable emails. Marketers communicate with large audiences and can potentially create massive cost savings over the more traditional paper and stamp approach. Second, Goodmail is smart to be open about their pricing. My assumption had been that the company would price this as a premium service. Surprisingly and fortunately, its press release states the pricing as 3 cents per message. Considering how much the alternatives cost, this is a huge savings and will likely spur wide adoption.
My hat is off to the Goodmail team for this innovative new product. I’m interested in learning more about just how legally binding this solution is and whether it’ll take a major court case to put the question to rest once and for all.