http://www.silverpop.com/blogs/email-marketing/four-keys-for-success-using-bu.html Email.Marketing.Automation. Wed, 16 May 2012 09:45:35 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.silverpop.com/blogs/email-marketing/four-keys-for-success-using-bu.html/comment-page-1#comment-1417 Content Mapping: Understand your audience to be a good successful content marketer « B2B Fishbowl Fri, 19 Nov 2010 13:04:51 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/four-keys-for-success-using-bu.html#comment-1417 [...] mapping simply means developing different types of content and delivery mechanisms based on buyer personas and stages in the buying cycle. Because B2B marketers are attempting to connect to multiple [...] [...] mapping simply means developing different types of content and delivery mechanisms based on buyer personas and stages in the buying cycle. Because B2B marketers are attempting to connect to multiple [...]

]]> http://www.silverpop.com/blogs/email-marketing/four-keys-for-success-using-bu.html/comment-page-1#comment-1415 B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Are You Onboard? | Demand Generation Blog Wed, 14 Jul 2010 16:21:52 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/four-keys-for-success-using-bu.html#comment-1415 [...] this campaign in terms of a holistic ‘buyer journey.’  Each campaign should be aligned to a specific persona in a specific situation, and all of the offers and interactions must represent rational next points of interaction.  And [...] [...] this campaign in terms of a holistic ‘buyer journey.’  Each campaign should be aligned to a specific persona in a specific situation, and all of the offers and interactions must represent rational next points of interaction.  And [...]

]]> http://www.silverpop.com/blogs/email-marketing/four-keys-for-success-using-bu.html/comment-page-1#comment-1413 What Are the Keys to Finding Success with B2B Content Marketing? | Demand Generation Blog Fri, 05 Feb 2010 16:49:23 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/four-keys-for-success-using-bu.html#comment-1413 [...] > Leverage personas; stay focused:  It’s clear there is a lot of content you have to publish, but you also have to stay focused with this content.  Know your audience and leverage personas to identify the key audience segments and how they will use this content.  This will help you keep from going crazy when it comes to actually developing content.  I’ll be honest, many marketers get derailed with personas, but you don’t have to.  First, remember that personas are not only about the individual you’re targeting, but also the context of how you are interacting with them.  Second, keep it simple when using personas.  In fact, here is a quick resource on ‘four keys’ to successfully leveraging personas. [...] [...] > Leverage personas; stay focused:  It’s clear there is a lot of content you have to publish, but you also have to stay focused with this content.  Know your audience and leverage personas to identify the key audience segments and how they will use this content.  This will help you keep from going crazy when it comes to actually developing content.  I’ll be honest, many marketers get derailed with personas, but you don’t have to.  First, remember that personas are not only about the individual you’re targeting, but also the context of how you are interacting with them.  Second, keep it simple when using personas.  In fact, here is a quick resource on ‘four keys’ to successfully leveraging personas. [...]

]]> http://www.silverpop.com/blogs/email-marketing/four-keys-for-success-using-bu.html/comment-page-1#comment-1412 How Do You Get Your Arms Around the ‘Brave New World’ of B2B Marketing? Where Do You Start? | Demand Generation Thu, 14 Jan 2010 19:40:30 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/four-keys-for-success-using-bu.html#comment-1412 [...] behavior and relationships than anything else. This may be a change in terms of how you think about defining your buyer’s persona. Yet in an environment in which the buyer has more power than ever more choices than ever about [...] [...] behavior and relationships than anything else. This may be a change in terms of how you think about defining your buyer’s persona. Yet in an environment in which the buyer has more power than ever more choices than ever about [...]

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