Silverpop - Email Marketing Gaining Ground in APAC
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Email Marketing Gaining Ground in APAC

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
08 July 2008

Email marketing is fast becoming a key tool for reaching consumers in the Asia Pacific region, according to a survey of more than 1,100 participants conducted in February by Return Path and Epsilon and reported in late June by Australia Web site Inside Retailing Online.

Nearly one in three respondents said they would always respond to targeted, promotional emails, and fully a third of respondents in Australia said they had made more purchases after receiving promotional emails. People are also checking email on their mobile devices: 34 percent of mobile device users in China, 29 percent in Hong Kong and 27 percent in Japan.

Respondents also said promotional emails increased their brand loyalty, and that they were willing to share personal information if they believe it drives relevant and more targeted offers.


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